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Social media marketing for local partners
Facebook, Instagram and the like are now accompanying us in many areas of life. It is therefore obvious that these platforms no longer only share news from friends and acquaintances, but that companies also use the portals to stay in touch with their customers and prospects and to advertise. Social media are close to customers and offer a way to dive into private life easily and quickly. Thanks to the many opportunities to share not only text but also video and image material without investing a lot of budget, social media is a suitable medium for getting out there with your own topics. Through comments and sharing functions, the platforms also offer an ideal opportunity to engage in dialogue with interested parties and exchange ideas.
One form of advertising, many goals
Social media can therefore be used for a wide variety of forms of content and advertising and can be used in a variety of ways. Popular goals that are being pursued here are:
1. Attract attention:
Platforms such as Facebook and Instagram can be used particularly well to draw attention to your own brand and content. Especially those who manage to create viral content will reach a large number of people very quickly and their own reputation will increase.
2. Promote exchange:
Dialogue-based communication on social media offers the opportunity to exchange ideas directly with customers and interested parties. It is worthwhile to respond to comments, answer questions and integrate content from other companies or people.
3. Generate leads:
Accurate and relatively simple targeting on social media platforms helps to address exactly the people for whom the content and products make the most sense. This prevents unnecessary and cost-intensive wastage and allows you to focus on your target group. Through direct redirects and links, the people addressed can also be quickly converted into leads.
Social media challenges
In addition to all these advantages and possible uses, the use of social media also poses challenges. In particular, the large number of different platforms requires different uses and requirements such as text length, image size or settings options in targeting and ad publishing. This jungle of guidelines and settings can overwhelm users and marketers with less social media experience in particular. There are also time-consuming tasks such as community management (e.g. monitoring and moderating comments), the generally very fast-paced atmosphere and the desire to convey a uniform brand image despite the diverse content elements and platforms.
Decentralized social media marketing
Especially in decentralized marketing and in cooperation with a local partner network, the use of social media can pose hurdles. It is particularly important to support the partners and provide them with the necessary resources and materials. In order to guarantee uniform social media marketing despite decentralized responsibility, it helps to use templates and templates that support the brand's corporate design. In addition, software support such as the local marketing platform helps to combine many social media platforms in one portal and reduce the settings options for partners. This makes it easy, clear and consistent to publish and advertise.