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Insurance companies also often notice how difficult it is to work with many local partners and agencies and still create a uniform picture of the products and insurance for customers. That is why Mecklenburgische Versicherung decided back in 2010 to equip its partners with the Local Brand X marketing portal. Since then, they have independently created marketing materials such as brochures, business cards or large-format posters. In addition, office equipment and everything related to business transactions (e.g. application forms) can be ordered. Since the system was introduced, over 1000 users have already been integrated into the portal. They can access over 900 articles and use them for their local marketing. After almost 10 years of use, however, it was time for a relaunch in order to optimize the portal in some areas and set the course for digitization.
Relaunch: A further step towards digitization
In addition to general optimizations, several new functions have also been integrated into the portal to optimize the creation of materials and generally the time-to-market for partners. Particular attention was paid to further simplifying processes and thus saving time and effort for partners and headquarters. In the new portal, for example, large-format posters can be created more easily and booked directly and series personalizations (e.g. for mailings) can be carried out. These allow agents to automatically configure hundreds of personally addressed letters using an address list and a template and send them directly to customers. The integration of interfaces has also been improved. From now on, users can maintain their media databases both in a separate DAM and in the marketing portal. For example, if a user loads a new photo into the portal or edits the keywords and metadata, these are also updated directly in the DAM and vice versa. As a result, already integrated processes could be further developed, optimized and expanded.
New: website builder
Even in the insurance sector, the digitization of marketing is no longer leaving its mark and many customers are no longer only seeking information from their local insurance intermediary, but also online. As a result, Mecklenburgische Versicherung also wants to prepare for this new customer behavior and is relying on the integration of the Local Brand X website module for the relaunch. This modular system allows partners to create their own personal agent website and fill it with personal data and offers. At the end of customization, the intermediary content is published directly on the Mecklenburg Insurance website and can be found by local customers. The insurance company therefore offers all partners, regardless of what previous technical knowledge they have, the opportunity to have a successful and corporate design-compliant website that can appeal to customers even in the digital age. This new function has already proved to be a resounding success and has already been used by numerous agents in the first month.
We look forward to continuing to support Mecklenburgische Versicherung in terms of marketing and partner networks in the future and to embarking on the path to digitalization together.
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