Local Brand X marketing platform for Pirelli and Driver in Germany
The Italian tire manufacturer Pirelli is known worldwide for the production of high-quality tires for cars, motorcycles and bicycles, which are developed in cooperation with many well-known vehicle manufacturers. As a subsidiary of the globally active Pirelli Group, Pirelli Deutschland GmbH produces car and motorcycle tires for the high and ultra-high-performance sector and brings them to consumers through numerous dealers, shops and workshops. In order to always keep track of all local marketing measures and activities of retailers, Pirelli has decided to enter into a partnership with local brand X.
One of the best-known automotive service providers offering Pirelli Tires is Driver Tires and KFZ-Technik GmbH, a subsidiary of Pirelli Deutschland GmbH. Customers can buy, repair, install and replace their tires in stores. With over 200 driver workshops in 195 cities, the headquarters of Driver Tires and KFZ-Technik GmbH incur a great deal of effort in maintaining local marketing activities. In Order to Give Retailers the Freedom to Customize and Order Marketing Materials Themselves, Driver has also decided to work with Local Brand X.
We are pleased to have won two well-known companies as customers with Pirelli and Driver and to start an exciting and varied collaboration together.
Wide range of marketing activities
The Local Marketing Platform offers Pirelli retail partners and driver branches a wide range of options to individually design their marketing products. With Pirelli's Local Marketing Platform, these range from classic print products such as business cards, large posters or print ads to online advertising such as Google ads or Facebook and Instagram posts to individually designed workwear. Marketing campaigns can also be carried out via the Local Marketing Platform.
Those responsible at driver branches have access to promotional material for their sales outlets as well as to various training courses. The portal will soon be expanded to include new forms of advertising, including the option to advertise with a booking function.
Two brands combined in one system
Different types of articles and advertising options are available to users on the local marketing platform for both the Pirelli brand and the driver brand. For example, Pirelli Retailers can order posters and workwear for car dealerships and driver dealers can order flags and stickers for workshops. Retailers who can order marketing materials from both brands can choose directly on the homepage whether they want to book something for the driver or Pirelli portal and are then taken to the respective pages with individual interfaces and content.
With more than ten connected service providers and around 1,000 users, Pirelli and Driver have already successfully launched into more efficient local marketing and are planning to expand the use of the local marketing platform. We are already looking forward to planning and implementing all subsequent projects and to further cooperation.