In companies with a distinctive sales or sales partner network or decentralized marketing structures, successful cooperation with local sales partners is the key to success. The local sales partners not only lead to better brand recognition, but also ensure the required turnover and the sale of their own products and services. It is therefore particularly important to work together with your own sales partners and to work against common goals. No matter how good the company headquarters's marketing plans and strategies are, without the involvement of sales partners, the project will fail. In order to make cooperation with your own sales partners as effective as possible and to achieve good partner performance, it is important to know the activities of the sales partners, evaluate them and use them as an indicator for improvements so that the sales partners can be constantly motivated to market.
Analyze the activities of sales partners
The first step towards better partner performance is to keep track of sales partners' marketing activities. Through regular performance checks, you can analyze the marketing activities and tasks of your sales partners. In the next step, these marketing figures can be compared with the sales achieved by the individual sales partners. This gives you a clear idea of the effectiveness of partner marketing. In addition, these key figures can be used to decide which sales partners receive advertising subsidies and who needs additional support. In addition, in addition to individual sales partners, the performance of individual campaigns can also be analyzed and used as a basis for future planning.
Improve collaboration with distribution partners
In addition to planning future marketing measures, partner marketing analysis can also be used to identify problems at an early stage. In decentralized marketing, you work together with your sales partners towards an overarching marketing goal. In such cooperation, it is important to regularly check whether the goals are understandable and feasible for all sales partners. In addition, the marketing world is constantly changing due to new media and ever-increasing digitalization. In this development, you must also ensure that your sales partners are aware of new trends and have the necessary knowledge to implement new forms of advertising. Through regular exchanges and joint marketing planning, you can pick up local sales partners and fundamentally improve cooperation.
Partner motivation and ideal collaboration
This means that you can plan your local marketing significantly better and thus achieve more effective marketing implementation together with your sales partners. Through regular exchanges, you can also inform your sales partners about new focal areas and marketing channels and obtain suggestions and experience from local locations. In addition, you can motivate your sales partners through advertising subsidies and targeted training and contribute to even more effective partner performance.
