This is why email newsletters are irreplaceable in digital marketing

In addition to all the communication and advertising tools that are available in today's digital world and that have been added in recent years, the search for the right advertising tool for the marketing strategy can sometimes be a real challenge.

Email newsletters are one of the oldest, but still most effective, digital advertising measures that companies can use for their marketing strategy. Whether it's to attract more visitors to the website, sell products, or build customer relationships, email newsletters can be an effective way to reach and personally address the target group. Because even though social media and mobile apps are becoming increasingly important, email newsletters offer many advantages over other digital means of communication.

5 reasons why email newsletters are still so popular

1. Reach out to the right people 

Compared to other online advertising measures, such as digital banners or social ads, email newsletters allow you to address exactly the people who have already expressed interest in your company or your company's products by signing up for the newsletter. The addressees have therefore deliberately decided to receive the newsletter and are therefore more receptive to advertising content. Email newsletters therefore generally have hardly any wastage and can be used specifically for a specific marketing strategy.

2. Reach the target group quickly and cost-effectively

By eliminating printing and shipping costs, email newsletters are extremely cost-effective compared to print marketing measures. In addition, emails usually reach the target people extremely quickly. Most people open their email inbox several times a day and often even receive a push-up notification on their mobile phone announcing the receipt of a new email. You can therefore determine exactly on which day and at what time you want to display your advertisement.

3. Diverse opportunities for conversion and interaction

With your newsletter campaign, use the option to direct your target group to your website or landing page to draw attention to specific offers and promotions and encourage them to buy. Encourage recipient interaction by including sweepstakes, surveys, or promotions that require feedback. In this way, you get in direct contact with your target group and can better understand the needs and wishes of your potential customers.

4. Direct and personal contact

Through email newsletters, you can get in touch with your customers directly. Use the option to address recipients by name and use personal data, for example to send birthday wishes or personalized offers and promotions. By personalizing and tailoring content to the interests and needs of your target audience, you can positively influence customer engagement and retention and ensure that customers only receive the information that is relevant to them.

5. Good measurability

Email newsletters offer a variety of ways to measure the success of the campaign. How many people have opened the newsletter? Which links and buttons were clicked on? Evaluating an email campaign is easy and worthwhile. Use valuable data such as opening rate and click rate to evaluate the success of the newsletter and optimize the content for future campaigns.

Using email newsletters in local marketing

Especially for companies with a local partner network, email newsletters are an effective way to address the right target group quickly, cost-effectively and, above all, specifically. In this way, local partners can adapt the e-mail newsletters to the various regional target groups and send out individual offers and promotions.

Help your local partners create and customize email newsletters with the help of Newsletter module the local marketing platform. With the module, your local partners can inform your own customers about regional offers and promotions and create their own newsletters. By providing templates, local partners no longer have to worry about the design and compliance with the corporate design. Local partners can add their own content and regional offers to the templates and complete the newsletter directly in the system.