Successful marketing with a marketing shop
In today's competitive advertising world, effective, cross-media marketing is usually the key to success. Companies with a dealer or distribution partner network in particular face the challenge of carrying out targeted and uniform local marketing. It is essential for them to represent their own brand and at the same time make local sales partners visible in order to stand out from the competition. A marketing shop offers the perfect solution here to meet all marketing needs of your sales partners and the brand and to enable easy local marketing.
What is a marketing shop?
A marketing shop is a specialized shop that offers a wide range of products and marketing services: From classic advertising materials such as flyers and business cards to creating landing pages or booking Google ads. A marketing shop covers all aspects of cross-media marketing. It is designed to support companies and their sales partners and implement their marketing strategies efficiently and cost-effectively.
By using editable templates (templates) and the often seamless integration of external service providers and software solutions, the workflow can be optimized and smooth collaboration can be ensured.
What are the benefits of a marketing shop?
1. Wide range of products
A professionally set up marketing shop offers everything companies need for their local marketing campaigns. This includes a wide variety of printed products, such as flyers, brochures or catalogues, but also digital advertising measures such as social media content, digital advertisements or digital out-of-home marketing. The marketing shop combines all forms of advertising used by allowing your retailers or sales partners to access a wide range of information and templates. In addition, the diverse range of offers allows cross-media campaign packages to be put together and thus reach a broad target group.
2. Quality and reliability
The marketing shop ensures that marketing measures, products and all campaigns produced are provided with the correct content and information and that the corporate design and quality of the brand are maintained despite local adjustment. By providing central media databases and ready-made templates in the shop, it is possible to standardize the content and, in particular, the visual language of your marketing materials, whether videos, images, landing pages or Google ads. Pre-defined packages (e.g. for booking social media ads) ensure that every marketing measure meets your company's high quality standards and that your retailers and sales partners have access to up-to-date and accurate marketing materials at all times. This ensures a uniform corporate image, which can strengthen brand recognition in the long term.
3. Cost efficiency and time savings
As a central point of contact, such a shop offers various products and services to meet your company's marketing requirements. By using the templates already mentioned, approval loops can be significantly reduced or even completely eliminated. This significantly reduces the need for questions and approvals to headquarters and your sales partners can start creating content right away without having to request further information. In addition, retailers or sales partners without in-depth marketing know-how can create high-quality materials using editable templates and use packages to book complex marketing measures such as advertisements or out-of-home products. This not only saves time and arrangements in the booking process, but also relieves the marketing center and offers it more time and resources for planning and conception.
How is a marketing shop structured?
A well-structured marketing shop provides your company with a central platform for efficiently creating and managing information and marketing materials. Here, your sales partners can log in to the login area with their email address at any time and start processing directly in their own account. The core of this is a shop system with all advertising measures and campaigns provided; in addition, many shops contain a classic media database and offer interfaces to other systems such as PIMs, external DAMs and the connection of service providers (e.g. printing houses, fulfillment) for a smooth processing and ordering process.
The shop enables you and your sales partners to effectively implement the local marketing strategy by allowing them to create individualized, local marketing materials easily and cost-effectively. In this way, local target groups can be addressed in the best possible way and the visibility of your partners can be increased in the long term. If you have any further questions and information about the use and the numerous options that a marketing shop can offer you, please feel free to contact to us.