Companies with a large team of sales and sales partners involve major coordination processes in all areas of the company. Whether it's launching new products or services, getting in touch with the team, training partners on various topics, or doing local marketing. In order to make exactly this type of advertising as targeted, effective, but also consistent with the corporate design, it is advisable to offer marketing, local partners a certain marketing service. This service ideally offers options for a wide variety of promotional items and measures and means that partners can advertise in a targeted, individual and adapted to local customers even without prior marketing know-how. As a result, sales can be strengthened in the long term and better customer loyalty to the company can be established.
Marketing mix in partner marketing
In order to support local partners in their marketing, the production of advertising measures in particular is an important part of the cooperation. The central marketing department is the first point of contact for local partners when it comes to their own advertising. In addition, most companies are careful to operate locally, but still position themselves as a uniform brand among customers. This is done not only in the traditional print way, with promotional items such as brochures, flyers and advertisements, but also online, as a newsletter, on social media or multimedia. A useful marketing service offers your team opportunities to build up their local marketing as cross-media as possible and also use topics such as search engine optimization (SEO) or online business directories. In addition, the services usually include not only the provision and processing of advertising measures, but also the provision of campaign and budget plans as well as advertising subsidies, which can be invested in new advertising campaigns. In addition, most services offer the option of getting in touch with your own partners, managing communication and pointing out news and promotions.
Targeted marketing service for local partners
Many marketing centers rely on external support so that they can satisfy the entire team of sales and sales partners and offer the necessary services. This can be done in the sense of content support from an agency, by using the right software to distribute the content, or a combination of both. The agency supports the marketing service with services such as creating promotional items, planning marketing strategies and new campaigns (such as social media, SEO, etc.). This is particularly suitable for companies that have no or only a very small central marketing department and that need support with content conception and design. However, it is often not the content that makes the marketing service a challenge, but the distribution and adaptation to individual branches and partners. Software systems such as a marketing service portal can help with this. On this portal, promotional articles are created for editing and campaigns and agreements are published and approved by the various partners.
Local partners and corporate design
In addition to providing marketing and budget plans, consistency is also an important issue in partner marketing. Thanks to the large number of partners, different locations and various knowledge in design and implementation, services are available that work based on templates. The promotional items are made available as templates for editing. Partners can then edit these articles and adapt them to their local customers and marketing projects. As a result, local advertising is carried out individually, but still consistently. The corporate design, i.e. the correct use of logo, colors and fonts, can be guaranteed through this way of working. In addition, all partners can intuitively create and edit articles and are solely responsible for their own advertising. Partners can edit these articles directly and add their personal information and then order or book the promotional items directly via the marketing service portal. This gives every partner the opportunity to access all marketing options and the entire service and expand their local marketing mix. It is also possible to distribute advertising grants directly in the system and publish plans for campaigns and budgets, as well as to obtain a general overview of the activities of the individual partners. Is such a marketing service portal also interesting for you? Feel free to talk to us and take contact on.