Marketing process optimization through IT systems
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How to take your marketing processes to the next level through IT systems and automation!
In local marketing, companies face a wide variety of challenges, especially when it comes to conveying a consistent brand message across different locations and coordinating cooperation with local sales partners.
IT systems can help companies overcome these challenges. For example, central marketing platforms or content management systems can be used to centrally manage marketing materials and make them available to local sales partners. By automating processes, companies can also save time and ensure that marketing campaigns are implemented consistently. In addition, data analyses and reporting tools enable continuous monitoring and evaluation of local marketing activities. But which IT systems are most worthwhile and how can they be used effectively?
that webinar Marketing process optimization provides an overview of a wide range of marketing systems, such as digital asset management (DAM), customer relationship management (CRM) or web-to-print, as well as holistic marketing portals and shows how IT systems can optimize processes in the company.
These topics will be discussed in the webinar
- How do I choose the right automation for my company and process optimization?
- What is the current situation in marketing regarding digitization?
- What are the different IT systems in marketing and how do they contribute to improving processes?