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Marketing process optimization through IT systems

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Marketing process optimization through IT systems

How to take your marketing processes to the next level through IT systems and automation!

In local marketing, companies face a wide variety of challenges, especially when it comes to conveying a consistent brand message across different locations and coordinating cooperation with local sales partners.

IT systems can help companies overcome these challenges. For example, central marketing platforms or content management systems can be used to centrally manage marketing materials and make them available to local sales partners. By automating processes, companies can also save time and ensure that marketing campaigns are implemented consistently. In addition, data analyses and reporting tools enable continuous monitoring and evaluation of local marketing activities. But which IT systems are most worthwhile and how can they be used effectively?

that webinar Marketing process optimization provides an overview of a wide range of marketing systems, such as digital asset management (DAM), customer relationship management (CRM) or web-to-print, as well as holistic marketing portals and shows how IT systems can optimize processes in the company.

These topics will be discussed in the webinar

  • How do I choose the right automation for my company and process optimization?
  • What is the current situation in marketing regarding digitization?
  • What are the different IT systems in marketing and how do they contribute to improving processes?

Practical examples of companies that have increased the visibility of their sales partners through local marketing strategies

NÜRNBERGER Versicherung und Local Brand X: Wie die Versicherung das volle Potenzial der Local Marketing Plattform ausschöpft
Use Case
NÜRNBERGER Versicherung und Local Brand X: Wie die Versicherung das volle Potenzial der Local Marketing Plattform ausschöpft
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Hans im Glück und Local Brand X: Einheitlicher Markenauftritt für knapp 100 Restaurants
Use Case
Hans im Glück und Local Brand X: Einheitlicher Markenauftritt für knapp 100 Restaurants
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Herausragender Start für freenet und Local Brand X
Use Case
Herausragender Start für freenet und Local Brand X
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Yannik Bockius
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Yannik Bockius
CEO
Yannik Bockius is founder and CEO of Local Brand X, one of the leading providers of marketing management software. It supports companies with indirect sales or partner networks in equipping their sales partners with local advertising and marketing measures. By using the local marketing platform, companies can support their sales partners in marketing and together increase the local visibility of the brand. Before founding his own company, Yannik completed his Bachelor of Science in Media Management and IT at Mainz University of Applied Sciences and worked as an account manager and online team leader in a Mainz-based communications agency for over 10 years. Yannik Bockius is an expert in local marketing, online marketing, partner networks and MarketingTech. He is convinced that local marketing can be very easy.