The Local Brand X relaunch
Have you noticed it yet? The environment of this article and the entire magazine looks a bit different than usual. We have decided to optimize our online presence this year and rename the well-known “marketing portal” to “local marketing platform”.
New name — new structure
When choosing the name “Local Marketing Platform”, it was important for us to focus on the fact that we are increasingly specializing in local marketing support. Most of our customers use the system to support their own partners in local marketing, to provide them with marketing materials and to create a uniform platform for the entire partner network. In addition, our modules were restructured and divided into four overarching areas: print, online, social media and video. This distribution is optimally adapted to changes in the media and marketing world and makes it easier for our customers to put together an ideal individual offer for their partners. This will not change anything for our existing customers.
The figurehead: The new website
In order to reflect the changes not only in terms of content and structure of the local marketing platform, our website was also launched at the same time www.local-brand-x.com updated, revised and relaunched. It is particularly important for us to present the new and proven content and functions of our software solution in a clear and appealing way. With new illustrations and short explanatory texts, you can find comprehensive information about the various areas of the local marketing platform and trends in local marketing in general. The website should help us to bring a clear focus on local marketing and partner support to the outside world and to embody the Local Brand X brand image.
Click through and discover the new areas and content. We welcome your feedback and suggestions.