How to successfully overcome the challenges of decentralized sales

As a result of continuous progress in digitization, the expansion of the online sector and increasing globalization, the world is becoming increasingly interconnected and connected digitally. The business and working world is also adapting to this trend. Many companies are no longer present at just one location, but are increasingly organising themselves in a decentralized manner in order to better address local customers and cover a wide range of regions. This means that individual sales partners sell and promote the company's products or services to regional customers at various locations. However, these local sales partners should still implement a uniform marketing strategy to ensure a coherent brand image.

Uberall and Local Brand X are experts for companies with decentralized sales and will tell you more about the importance of local marketing and explain why it is worthwhile to actively support your sales partners in this regard. In the webinar, you will also learn why “Near Me” marks a new marketing era and how you can not only win new customers in this era, but also retain them in the long term.

These topics will be discussed in the webinar

• Why marketing support is so important in indirect sales and what are the most important steps towards successful decentralized marketing
• What the status quo looks like when working with individual distribution partners in indirect sales
• Why the customer journey is changing and how to transform it into a Near Me Brand Experience to reach more local customers