Local partner marketing - challenges, opportunities and goals
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How to successfully overcome the challenges of local partner marketing
In Partner marketing There are both challenges and opportunities for companies. The goal of successful cooperation between the central marketing department and local sales partners at the individual company locations is paramount. The challenges often lie in ensuring a consistent brand message and effective coordination and communication between marketing headquarters and local sales partners. At the same time, however, there are various opportunities to expand the brand's reach and address the local target group in a more targeted manner.
In this webinar Learn more about marketing in indirect sales and cooperation with local sales partners from Yannik Bockius. In doing so, he focuses on planning and implementing local marketing and uses customer examples to show what opportunities and challenges can arise and how you can best deal with them.
These topics will be discussed in the webinar
- Tips on how to implement and implement marketing strategies consistently, despite different locations and sales partners, and how to reach more local customers
- Challenges and problems that arise in local partner marketing for the company and sales partners
- Ways you can best support your sales partners in local marketing