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Local partner marketing - challenges, opportunities and goals

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Local partner marketing - challenges, opportunities and goals

How to successfully overcome the challenges of local partner marketing

In Partner marketing There are both challenges and opportunities for companies. The goal of successful cooperation between the central marketing department and local sales partners at the individual company locations is paramount. The challenges often lie in ensuring a consistent brand message and effective coordination and communication between marketing headquarters and local sales partners. At the same time, however, there are various opportunities to expand the brand's reach and address the local target group in a more targeted manner.

In this webinar Learn more about marketing in indirect sales and cooperation with local sales partners from Yannik Bockius. In doing so, he focuses on planning and implementing local marketing and uses customer examples to show what opportunities and challenges can arise and how you can best deal with them.

These topics will be discussed in the webinar

  • Tips on how to implement and implement marketing strategies consistently, despite different locations and sales partners, and how to reach more local customers
  • Challenges and problems that arise in local partner marketing for the company and sales partners
  • Ways you can best support your sales partners in local marketing

Practical examples of companies that have increased the visibility of their sales partners through local marketing strategies

NÜRNBERGER Versicherung und Local Brand X: Wie die Versicherung das volle Potenzial der Local Marketing Plattform ausschöpft
Use Case
NÜRNBERGER Versicherung und Local Brand X: Wie die Versicherung das volle Potenzial der Local Marketing Plattform ausschöpft
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Hans im Glück und Local Brand X: Einheitlicher Markenauftritt für knapp 100 Restaurants
Use Case
Hans im Glück und Local Brand X: Einheitlicher Markenauftritt für knapp 100 Restaurants
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Herausragender Start für freenet und Local Brand X
Use Case
Herausragender Start für freenet und Local Brand X
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Yannik Bockius
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Yannik Bockius
CEO
Yannik Bockius is founder and CEO of Local Brand X, one of the leading providers of marketing management software. It supports companies with indirect sales or partner networks in equipping their sales partners with local advertising and marketing measures. By using the local marketing platform, companies can support their sales partners in marketing and together increase the local visibility of the brand. Before founding his own company, Yannik completed his Bachelor of Science in Media Management and IT at Mainz University of Applied Sciences and worked as an account manager and online team leader in a Mainz-based communications agency for over 10 years. Yannik Bockius is an expert in local marketing, online marketing, partner networks and MarketingTech. He is convinced that local marketing can be very easy.