With one click on local search results: Local Listings
46 percent of searches on Google and Co are inquiries in the immediate vicinity and therefore relate to local providers, stores and branches. As a result, search engine optimization is no longer just for big brands, but smaller companies and especially decentralized brands must also pay more and more attention to a uniform and effective online presence. Another problem, however, is that 82 percent of search queries do not contain a brand, which means that the company should ideally be found not only via the website or brand name, but also via its own products and services - ideally not only on Google, but also in the integrated navigation system, voice services such as Siri or Alexa and social media.
For this reason, it is important to be listed in the so-called directory portals and to give the most consistent, professional impression possible. However, since it is very difficult to keep track of everything there, especially for small branches and individual partners, Local Listings from Local Brand X offers a simple complete solution for your local partners. Here, profile data and images for around 60 online directories, map services, language systems, etc. can be managed and reviews can be read and answered directly.
Everything for search engines
All of this is aimed at showing up in exactly these local, unbranded searches and thus generating significantly more contact requests and new customers. On the one hand, this is done by creating a profile on the various portals in the first place. The more directory portals list the individual partner and the more uniform, complete and therefore more correct the information is, the better the search engines also rate you. On the other hand, by properly maintaining reviews and comments. Ideally, companies respond quickly and professionally to all reviews (positive and negative) in order to have a positive impact on the search engine ranking.
A jungle of directories
However, maintaining the individual platforms often takes a lot of time and a single person can quickly lose track of things. In the event of changes, such as contact details or opening hours, all directories must be updated individually. It is also necessary to regularly check which comments and reviews have been received and whether they should be answered, if any. This is time-consuming and overwhelms quickly, meaning that many minimize their online presence on less large directories such as Google or Facebook.
A lot helps a lot
But the more present a company is online and the more diverse the platforms are selected, the more potential customers can find you. It is therefore recommended to use the marketing portal, such as the one from Local Brand X, to automatically access all important directories. All profile data, contact information and pictures such as team photos or branch pictures will be stored centrally in the marketing portal. The data is automatically transferred to the individual directories. When updating, only the data in the marketing portal has to be changed and all platforms are always up to date on a daily basis. The system can also check which of the more than 60 directories you are currently listed on, how many impressions your profile has and how high the interaction is (click rate). In addition, all reviews can be viewed directly and answered centrally. This means that no one has to log in to the individual platforms anymore and no comment can be overlooked.
By booking the local listing, the stored data is uploaded directly to around 60 directory portals and your partner has the opportunity to take advantage of all these benefits and see how their local online marketing is improving.
Does that sound interesting to you too? Get in touch with us, we will be happy to advise you.