Local brand X + everywhere = local & location marketing
Our goal is for our customers to be able to support their sales or sales partners as efficiently and effectively as possible with the Local Brand X marketing portal and thus strengthen local marketing. It helps partners to provide the various advertising materials and measures as templates and to make them easy to edit and order. In addition to traditional advertising materials such as brochures, digital ads or social media, online business directories also offer a good opportunity to improve the local online presence and attract customers via local listings and reviews. By working with Uberall, these directory entries and reviews can now also be managed and edited via the marketing portal.
Uberall provides a 'near me' brand experience
As a SaaS company, Uberall specializes in making companies discoverable in “nearby” queries on search engines such as Google, or via voice assistants such as Amazon Alexa or Siri, and helps brands manage the entire local customer journey that follows these 'Near Me' searches. Thanks to the uniform administration of the various business directories, search engines can access trustworthy information — including, of course, photos or customer reviews for individual locations — and provide customers with the best possible search result. In the current time, the customer journey of potential customers is usually no longer straight and purely offline or online. Many customers search on the go and on their smartphones and are therefore dependent on information such as opening hours or contact information. Through the online search and the information found, customers can find their way to the branch or store. The local listings serve as a bridge between the online and offline world. In addition to simply providing information, Uberall's software can also be used to get the most out of the reviews. Reviews on online platforms are now the figurehead of a company and should therefore be maintained in the best possible way. However, due to the various portals, it is sometimes difficult to keep track of things and react appropriately. By bundling reviews in one system, this can be handled simply and consistently. This is how a company creates a good 'Near Me' brand experience for consumers: from the first online search “nearby” to leaving a review after the purchase.
Everywhere and Local Brand X
By integrating Uberall technology into the Local Brand X marketing portal, you can provide your sales or sales partners with all functions without leaving the marketing portal. Partners can change their location data in the marketing portal and share it directly on all connected directories, giving you an ideal overview of the published information and can use the visibility index to see directly how well the online presence is optimized. The reviews can also be viewed and answered directly in the marketing portal. We are looking forward to working with Uberall in the future, to the further collaborations that will follow from this partnership and to being able to make the features available to our customers.
Save the Date: A WEBINAR by Local Brand X and Uberall on the topic of Location & Local Marketing: Challenge and Opportunity in Indirect Sales will take place on October 14, 2020 at 11 a.m. You can find more information here.