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Local Brand X and the Gutenberg Digital Hub: Together into the future

Yannik Bockius

CEO

Local Brand X and the Gutenberg Digital Hub: Together into the future

Working in the 21st century is no longer just sitting in the office from 8 to 17, next to a PC and your own landline connection. More and more people are diving into new, digital working environments - For whom it doesn't matter whether their colleague is currently working on the couch in India, the USA or from home. Digitalization doesn't stop at Mainz either. And networking and optimization are essential, especially in the marketing sector.

Permanent exchange and development

That is why we are proud to say that Local Brand X From now on a Part of the Mainzer Gutenberg Digital Hub is. The hub brings together regional companies and start-ups, science and public institutions to work together on and promote innovations and business ideas in the area of digitization. On the one hand, they achieve this by flexibly booking co-working spaces and meeting rooms, which enable you to find completely individual solutions for your new working day. As well as by developing new ideas in so-called digital labs, where the latest technologies can be used to create finished products from initial ideas. It offers a Platform for exchange and mutual support from industry experts. In addition, there is the opportunity to further your education through the varied workshops and meet-ups and thus exploit even more potential.

Digitalization in the marketing world

Digitalization and development are also an important factor in the marketing sector. As a result of the Internet and supra-regional networking, new opportunities and platforms can arise every day, which companies should include in their marketing strategy. The development of media and the ever-increasing Use of artificial intelligence and algorithms, make marketing measures possible to make it ever more customer-specific and therefore more effective.
These versatile options can be accessed through our marketing portal and made accessible to various decentralized partners. That is why we see it as our duty to stay up to date even in digital development and to keep an eye out for new innovations in order to expand our marketing base. This is the only way we can continue to offer a versatile and up-to-date product in the future. We are really looking forward to working with the other members of the Gutenberg Digital Hub and are very excited about the new contacts and partnerships with which we will work together on the marketing world of tomorrow.

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