Local Brand X and planus media: Maximize local reach through outdoor advertising
With more than 300,000 analog and digital advertising spaces across Germany, outdoor advertising, also known as Out-of-home (OOH) advertising, around 93 percent of the population every week. The combination of comprehensive reach and targeted control of advertising campaigns makes outdoor advertising an indispensable marketing tool for many companies.
With planus media, the full-service agency for out-of-home communication and geomarketing, we are happy to have a service provider at our side that covers a wide range of advertising options in the out-of-home sector. With a team of around 50 dedicated and professional employees, planus media supports the entire advertising process from out-of-home advertising to local marketing — from planning to implementation of the campaign.
Out-of-home: That's why the classic advertising medium is so popular
Out-of-home marketing aims to reach customers and prospects in their everyday lives — whether on the way to work, shopping or during leisure activities. This can be done through a variety of physical advertising spaces, such as posters, advertising pillars, billboards or transportation advertising.
But outdoor advertising not only scores points with its reach and diversity, but also with its precision, because the advertising spaces can be used flexibly and in a targeted manner. Companies, brands and retailers have the opportunity to tailor their advertising campaigns not only at national level but also regionally and to adapt them to various locations. Whether on busy commuter routes or at points of sale (POS) — the possible applications are almost limitless and allow you to precisely address and narrow down the desired target group. The permanent presence of advertising media in people's everyday environments also ensures that the advertising messages are perceived again and again and sometimes subconsciously and are therefore better remembered.
What does the future of outdoor advertising look like?
As part of the digital transformation, some may be asking themselves what the raison d'être of traditional outdoor advertising, such as large-format posters or banners, still has. Because even the digital form of outdoor advertising Digital Out-of-Home, is becoming increasingly popular. Digital screens and displays are used to display dynamic and often interactive content. This technology makes it possible to present videos, animations and changing content, which attracts the attention of passers-by even more and is more customizable.
However, despite the advance of digital-out-of-home advertising, traditional out-of-home advertising measures are still far from being completely replaced. Traditional out-of-home advertising is often cheaper to produce and place, while the digital version can result in higher initial costs due to the technology and dynamic content. In addition, print outdoor advertising continues to reach a broad audience and offers a wide range of reach for target groups of all ages. This form of advertising has been tried and tested over decades and remains an integral part of the advertising market due to its consistent presence.
Book out-of-home advertising with just a few clicks via the local marketing platform
Out-of-home offers valuable benefits for companies that do local marketing. In the Local marketing platform You can choose from a variety of promotional items for your outdoor advertising and make them available to your local sales partners so that they can customize and order the materials themselves. In addition to classics, such as large-format posters and advertising columns, you will also find other creative out-of-home advertising forms such as bicycle racks, gas gun advertising, beach flags and much more.
Feel free to join us contactif you have any questions about out-of-home advertising or would like to find out more about this advertising medium.