Local Brand X and Gothaer Insurance: Taking big steps towards digitization
The Covid-19 pandemic has changed a lot this year. Social contacts have not only been reduced privately, but personal contact should also be avoided as much as possible in a business environment. Stores have been closed for several weeks and business appointments are increasingly taking place digitally. This also has an impact on contact with one's own customers, which is currently often less personal. Gothaer Insurance is trying to counteract this development by providing Local Brand X video personalization to its local insurance brokers. With this marketing portal function, local representatives can record personal videos for their customers and send them directly. With your own smartphone or webcam, short clips can be filmed in which the brokers address their customers directly. These video clips can then be linked to an advertising, offer or image film and sent directly to the customer. This means that direct contact with customers can be maintained even in times of social distancing and corona.
Gothaer “My Marketing Portal”
In general, Gothaer Insurance has been using the Local Brand X marketing portal for almost 10 years. In its “My Marketing Portal,” the insurance company provides its exclusive sales agents with a wide range of customizable marketing materials. Personal marketing materials such as flyers, brochures, large-format posters, social media entries, films or exhibition materials can be purchased, individualized and ordered directly. This gives approximately 1,500 users the opportunity to obtain cross-media marketing equipment for their local marketing. Users can choose from over 500 articles provided and put together their individual marketing. By connecting to five external service providers, the advertising material is ordered, printed or published directly. In addition, the portal offers Gothaer's own exclusive sales department an easy way to gradually digitize their marketing and to test and integrate new marketing measures.
Benefits of a marketing portal
By using a uniform system for complete local marketing, it makes it easier for users to manage their marketing and obtain materials. The ordering processes can be automated by the connected service providers and carried out without further approval loops. This results in a faster time-to-market and, as a result, time-efficient and up-to-date local marketing. The use of web-based applications enables all employees at headquarters and in the field to access the platform from anywhere. As a result, the platform can be used not only as a shop, but also as a communication platform with individual partners. By providing new articles and announcing campaign plans or the messaging system, headquarters can specifically promote new advertising media and thus also digitization.