Local Brand X and crossvertise:
Reaching the local target group with digital out-of-home
In recent years, the advertising world has continued to develop and digitalize in many areas. Out of home marketing has also become more and more digital over the years and, in addition to advertising columns and large-format posters, also offers digital advertising space and displays on which animated advertising and even videos can be played. This allows the wide reach of out of home marketing to be combined with better customization and more individual content in the digital advertising world.
Local Brand X is pleased, in collaboration with crossvertise GmbH a comprehensive range of digital out-of-home (DOOH) now also available via Local marketing platform to provide. Crossvertise, a pioneer in media self-booking and individual media consulting for more than 10 years, brings its expertise as a connected service provider to this partnership.
Digital Out-of-Home: Efficient and Innovative Advertising
Digital Out-of-Home (DOOH) is at the center of modern outdoor advertising. This technology uses digital screens and displays to present dynamic and often interactive content. DOOH makes it possible to place targeted and appealing advertising at heavily frequented locations, such as commuter routes or shopping centers. A key advantage of DOOH is the flexibility and adaptability of the content. Campaigns can sometimes be updated in real time and tailored to specific target groups, current events or even current weather conditions. This dynamic ensures that advertising messages always remain relevant and up to date.
In addition, DOOH offers impressive visual appeal through high-resolution screens that can display both static and moving images. These eye-catching visuals attract the attention of passers-by and increase the chances of the message being noticed.
Finally, DOOH offers a high level of flexibility in planning and booking. Advertisers can book campaigns for specific times of day or days of the week to reach the target audience at the optimal times. This flexibility combined with the ability to make adjustments in real time makes DOOH an indispensable tool for modern, data-driven marketing strategies.
Book directly via the local marketing platform thanks to crossvertise DOOH measures
Connecting crossvertise to the Local Brand X local marketing platform offers numerous advantages. In the local marketing platform, you can now also select digital outdoor advertising from a wide selection of marketing measures and make it available to your local sales partners. By using template-based work, your sales partners can easily and quickly personalize the measures and create their own advertising materials. Thanks to the direct connection to crossvertise, they can be booked and played out directly via the connected network. As a result, you can now also reach your local target group via digital advertising spaces, for example at gas stations, shopping centers or in waiting rooms.
Feel free to join us contactif you have questions about out-of-home digital advertising or would like to find out more about this advertising medium.