Quick and consistent local marketing for the Concordia insurance company

Founded in 1864, Concordia Mutual Insurance Company is known throughout Germany for its extensive range of insurance solutions for private individuals, self-employed people and companies. The insurance company is headquartered in Hanover, with the individual insurance agencies spread across Germany and taking care of the wishes, needs and questions of regional customers locally.

With such a large nationwide network of individual Concordia representatives, it can be a real challenge for headquarters to equip all insurance agencies with the necessary local marketing materials and ensure a uniform brand design across all locations.

We are pleased that Concordia Insurance Company has relied on Local Brand X's local marketing platform for local marketing since the beginning of the year and has thus already been able to successfully increase the marketing efficiency of its sales partners. More than 3,000 company users are already using the portal at over 800 locations.

A wide range of marketing measures and campaigns for local agencies

With just under 1,000 items in the system and 21 connected service providers, Concordia Insurance Company offers its distribution partners a wide range of marketing materials that they can use for local marketing. In this way, sales partners can independently design and plan individualized social media ads or select suitable marketing measures from a wide range of print advertising materials. Numerous marketing materials are also represented on the local marketing platform when personalizing clothing or classic agency equipment. In the future, the portal will also be expanded to include further marketing measures and campaigns.

All important documents at a glance

The document center in the MarketingPortal is particularly popular with Concordia sales partners. Frequently used PDFs, such as information brochures, service overviews and consulting documents, can be freely downloaded here. Thanks to clear categories in the portal, sales partners can quickly find the documents they need and use them as needed. Through a single-sign-on interface from Concordia intranet to our local marketing platform, insurance agencies can access the MarketingPortal directly at various points in their system. This not only leads to faster work on the part of agency partners, but also to holistically more efficient marketing processes for the entire Concordia insurance company.

We are grateful that Concordia Insurance Company has placed its trust in us and look forward to accompanying and supporting the company in its local marketing activities in the future.