Let your own brand shine with a brand portal
If you want to make your own company successful and let your own brand shine, you can't avoid looking intensively at your own brand and giving it a strong image. A consistent corporate design is essential for successful long-term establishment on the market. But information about logos, color schemes, typography and image material must be easy to find and convincingly communicated both within the company and for external agencies and franchisees. So why not bundle all relevant information in one place? A brand portal offers the solution. Here, entrepreneurs have all the options they need to bring their brand management to perfection.
A brand portal: much more than a style guide
Until now, it was common practice to provide partners and employees with all information about their own brand in the form of a style guide. A brand portal takes this idea further and bundles all relevant information in one place. In a password-protected, digital space, users of the brand portal can find all relevant information about the company's strategy, corporate identity, communication and design and thus easily find access to color worlds, videos and typography. An existing style guide can of course also be integrated so that information that has already been collected can continue to be used. In this way, existing material is optimally integrated and expands existing brand management with an online style guide. Each individual employee thus has the opportunity to create convincing products in the look and feel of the brand in just a few steps — regardless of whether the product is to perform online, on social media, on a mobile device or as a print product. This makes efficient and promising brand management a reality.
Strategically strengthen your company with a brand portal
Globalization is driving companies more and more into complex, international competition. A brand portal offers the opportunity to find cross-media answers to the questions companies are facing professionally, quickly and easily. Especially when it is decentralized, manages branches in a wide variety of locations and wants to address customers across media and locally, it is worthwhile to think about integrating brand management software. The communication structures resulting from these globalization-related business organizations are incredibly complex and therefore prone to errors. A brand portal provides a remedy and allows all business areas to access the same information regardless of location and within seconds. This is how convincing brand management is achieved in a global business world.
Time is money
The following applies in every company: If you manage to streamline processes in a time-saving manner while facilitating and improving communication between individual parties, it is not only the company itself that benefits, but also the workforce and end users. This is because saving money and time in the work process will inevitably have an effect on the quality of the end product. A brand portal makes communication channels superfluous, bundles information in one place and thus ensures strong brand management. There is also no need to communicate with external agencies that have been commissioned to manage the brand in the past. In-house processes are faster, communication is usually easier and, thanks to the possibilities of a brand portal, the result is just as high-quality as when created by an agency. Establishing a brand portal therefore not only strengthens your own brand, but also saves money through time savings and in-house processing.
Create added value for employees through a brand portal
A brand portal helps companies to make brand perception as positive as possible. However, benefits such as consistent adherence to corporate identity not only improve external perception, but employee brand awareness is also positively influenced by consistent, strong brand management. If the brand portal is established in an attractive way in the working environments of employees, they benefit from the time-saving processes. Your workflow is streamlined, information is easier to find and easy to access. In addition, employees in various branches can access innovations without delay and implement them consistently. On the one hand, this increases the job satisfaction of the workforce and, on the other hand, the identification and knowledge of the brand.
Userfriendliness at a glance
A brand portal can only make employees' work processes easier if the operation is as user-friendly and intuitive as possible. Before designing a brand portal, it is therefore important to focus on the needs and requirements of those who are responsible for brand management and will use the brand portal the most. An open dialogue within the team is worthwhile here. An analysis of user needs and application scenarios ensures that the brand portal can be used in the long term and achieves the greatest possible success. It is also possible to provide users of a brand portal with even greater added value through interactive offers. Tutorials and learning opportunities encourage users and provide insights. Everyone likes to learn something new, especially when what they have learned can be applied directly. By integrating interactive learning content, a brand portal also promotes exchange within the workforce and the expertise of the individual.
Who is a brand portal worthwhile for?
In the broadest sense, every company benefits from the integration of a brand portal, because: corporate is key. Strengthening your own brand always has a positive effect on a company. But there are also a few points that favor whether a brand portal is an advantage for a company. Our checklist tells you what they are:
- A brand portal is particularly useful if the company coordinates the communication of many, possibly even international, branches
- If a company wants to strengthen, establish or reposition its brand in the long term, strong brand management is essential. This is facilitated by the centralized bundling of cross-media standards relating to corporate identity.
- Companies that want to see their corporate strategy consistently implemented benefit from easy access to relevant information for employees and service providers.
- If many different people need to be able to quickly access brand-specific information, a brand portal provides a simple control tool through personalized access authorizations to provide information easily on the one hand and to protect it well on the other.
- Companies that want to save money by streamlining processes and saving time benefit from a brand portal.
- Companies that want to make the work of their employees easier and at the same time create added value for their team benefit from the cooperation system and the interactive elements that can be integrated into a brand portal.
In intensive dialogue with Local Brand X, you will find out which requirements a brand portal must meet for your company. Do you want to reposition your brand? Simplify communication? Ensuring that your corporate strategy is implemented internationally in accordance with uniform standards? Together, we'll find a way.
You can find more information about our brand portal here: Brand portal