The dream of every marketing center is for all local partners of a company to pursue uniform advertising goals while saving resources and costs as much as possible. However, many decentralized companies experience that the planning and implementation of uniform marketing campaigns in local marketing is very time-consuming and costly, especially for smaller partners, and that it is rather difficult to achieve greater local reach and brand recognition.
Advertising associations can be an effective tool here. An advertising association is the association of several individual partners of a company who plan and carry out advertising measures together. By working together, members of an advertising community can pool their resources and implement marketing campaigns that they might not be able to handle alone. About the Ad communities add-on The local marketing platform makes it easy to create and manage such advertising communities. In this way, our customers always have an overview of the joint marketing activities of their partners, expand their local reach and can save time and costs at the same time.
That is why advertising associations are worthwhile in every respect
A major advantage of advertising associations is the cost savings for individual partners. By sharing the costs of ordering marketing materials, members can implement a larger and more diverse advertising campaign. It also allows them to expand their local reach and attract new customers. Another bonus of advertising communities is strengthening the sense of belonging. Through joint campaigns such as local discount campaigns or online postings, members of the advertising community can, on the one hand, increase awareness of their products and services in the community and, on the other hand, benefit from the expertise and ideas of the other members. Popular advertising media in advertising communities include large-format posters, radio commercials, brochures or banners. Basically, all advertising media that appeal to the local target group and increase their impact through joint advertising are suitable.
Create and manage an advertising community in the local marketing platform
With the advertising communities add-on of the local marketing platform, our clients' partners can independently join forces with selected other partners to form an advertising community and order articles and products together. The advertising communities can be created and managed independently by local partners on the local marketing platform. They can choose between various advertising materials activated by the head office, which are used for the advertising communities and should be available to individual members. Using individual master templates, the print or online marketing materials can then be personalized and ordered or published directly. The costs are distributed among the members of the ordering advertising associations and can be viewed by them in the portal at any time.