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Advertising subsidies or financial support from your local partners in creating and implementing marketing can help your partners use more local marketing measures and show greater motivation towards marketing. Partners may become initially afraid of contact, particularly when introducing new advertising measures or marketing channels, such as social media or online advertising. Advertising subsidies can also help to overcome these and successfully integrate new forms of advertising.
Targeted subsidy
Especially in the case of new advertising measures, it is important to provide targeted funding for exactly these advertising measures or a specific form of advertising. In order to make these special discounts available on the local marketing platform as well, we have fundamentally revised and expanded our advertising subsidy module in recent weeks. Until now, the local marketing platform has mainly been able to distribute budgets to individual users and thus enable discounts for the entire purchase. According to the latest update, we are giving our customers significantly more flexibility in awarding subsidies. From now on, targeted budgets can be made possible for individual areas, departments or products. In addition to the actual budget, individual rules can be created using a set of rules. This allows the head office to specify exactly what percentage or amount a specific product is subsidized. In addition, by combining several users, you can also equip an entire branch or an entire location with individual budgets through group management. These budgets can then be used by all users in this group when purchasing, taking into account the stored rules.
Subsidies for external expenditure
In order to be able to subsidize additional marketing expenses or external payments in addition to orders, the local marketing platform now also offers the option of applying for a subsequent subsidy in the form of an invoice submission. In such an application, all relevant information, such as the invoicing agent and the invoice amount as well as the invoice document and, optionally, documentary copies, are uploaded in order to receive financial support. The head office can approve or reject this request and thus contribute to the costs.