Increasing partner productivity through partner relationship management

Each partner and retailer usually acts for their own benefit and sometimes only to a limited extent, as desired by the manufacturer. Partner relationship management software helps to still enable good cooperation and partnership and to carry them out as easily as possible. Partner relationship management, PRM for short, is software that is intended to simplify and improve communication between companies and their partners. Sales and marketing plans, product and price overviews and much more information can be retrieved here. In addition, a PRM helps in partner marketing management by offering the opportunity to create and process joint marketing and advertising measures via the software. In this way, a PRM can help partners advertise more productively and cost-effectively and thus create a win-win situation for the company and all parties involved through the right partner management.

The right support for your own partner management

Similar to classic CRM (Customer Relationship Management), PRM is a database or communication platform on which the company's own sales and sales partners can find all relevant information about the brand's products and services. The aim of PRM software is to avoid duplicate processes and to work with your own partners as time and cost effectively as possible. Through this close cooperation and lively exchange via the platform, the existing relationship between the company and the partner is being worked on, optimized and maintained. For seamless collaboration with your partners, PRM software is usually web-based and can be used by all partners regardless of location and time. This is particularly relevant for decentralized companies and companies with channel strategies, as they use the software to invest in their own sales and sales partners and maintain a relationship with them. These partners are often an important, or even the only, way through which a product or service can be brought to customers and are therefore essential for the success of the company.

Partner marketing management through a PRM

In PRM, it is important not only to create a platform for relevant information and to address partners, but also to strengthen marketing. In addition to making data and content accessible and exchanging information between companies and partners, partner relationship management software also helps with individual tools in partner marketing management. Some systems make it possible to process all marketing materials, marketing planning and advertising subsidies via PRM. By connecting to an integrated marketing portal, partners can personalize, edit and order their materials directly for local marketing. In this way, uniform advertising measures in the marketing of the various partners can be guaranteed and yet each partner can be given the opportunity to advertise individually and adapted to their own target group. Partners can also access a wide range of advertising measures via PRM software. In this way, even small retailers without marketing knowledge can achieve a distinctive marketing mix and advertise, for example, via the website, articles on a blog, social media and offline and out-of-home.

Increase productivity through partner marketing management

In addition to various advertising materials and direct individualization and ordering, successful partner marketing management offers the opportunity to create marketing incentives through certain tools. Thanks to the integrated ordering, the advertising subsidies for the individual advertising media are also processed directly via the Partner Relationship Management System. In order to create special advertising incentives, the company can award advertising subsidies. These enable individual partners to obtain certain marketing materials more cheaply or even receive them free of charge. This discount makes partners more aware of the advertising measures and invest faster and more intensively in their own local marketing. For example, new advertising measures can be supported and implemented online, such as the creation of articles on a blog or social media posts. In order to strengthen particularly successful partnerships, these grants can be awarded based on sales figures, for example. Partners who generate a particularly high turnover can advertise more cheaply in the future and thus become even more successful. This in turn inspires other partners and generally leads to higher productivity in partner marketing.