IBB x Local Brand X = Local Educational Marketing
The Institut für Berufsbildung AG, IBB for short, is one of the largest private education providers in Germany and offers continuing education for career transition phases, but also as a part-time measure. The company provides its customers with high-quality educational offerings that are always up to date, tailored to demand. To this end, IBB relies on satisfied employees and a nationwide network of locations.
In order to be able to advertise even more effectively and individually at local level in the future and to address further customers directly, IBB is now working with the Local Brand X marketing portal.
The marketing portal helps IBB to combine its advertising and communication tools on one system and make them available internally to the individual locations. In this way, despite more than 70 locations nationwide, the brand can be perceived as a single unit and communicate to the outside world as uniformly and stringently as possible.
Communication from a single source
With the printed articles offered and the advertising materials that can be ordered, the IBB offers its locations a selected range of marketing options that everyone can work with. Nevertheless, the print articles are designed in such a way that everyone has enough creative freedom to respond to their individual wishes. The content and format can be changed to such an extent that it meets individual advertising requirements, but still remains within the corporate design guidelines.
Versatile portal for versatile marketing
Thanks to the integrated interface to FLYERALARM, not only can the content and design of the products be adapted. Users can also personalize the printed matter ordered down to the last detail. The material, size or order volume can also be freely selected. The interface also ensures that the products are ordered directly and delivered to the respective locations.
By using the Local Brand X marketing portal, IBB is taking the first step towards an automated ordering portal. Thanks to the modular structure, nothing stands in the way of expansion into other areas of marketing. IBB is therefore perfectly prepared for all upcoming changes and challenges.
We are delighted to be working with IBB and look forward to a successful future together.