How the franchise company automates its marketing processes
The year 2021 has started and the majority of shops and services in Germany are still closed. Gyms have also been among the losers since the start of the corona pandemic. Closed studios, new hygiene regulations and social distancing regulations are a major challenge not only for customers but also for operators. The franchise company fitbox, which offers EMS training at various locations in Germany and Austria, has made good use of the lockdown period and optimized marketing processes to quickly and effectively provide local partners with all available advertising materials. Regardless of whether it is new team shirts, business cards or even displays and posters for the studios, with the Local Brand X Local Marketing Platform, partners can create and order advertising material quickly and effectively without waiting for approval loops or manual processes.
Marketing automation for local partners
The local marketing platform is particularly suitable for companies that work with local partners or for franchises that have branches at various locations. The platform helps to provide partners with all necessary marketing materials and to make them available quickly and efficiently. The partners can both make individualizations using templates and create their own personalized advertising material as well as obtain ready-made marketing materials in a shop system. Thanks to the direct connection to service providers, the products can be produced, fulfilled or published immediately. Many marketing processes, including invoicing and payment for product orders, run automatically and efficiently without relying on manual coordination processes and approvals.
Strengthened from the crisis
At fitbox, too, advertising material orders were processed manually in the past and had to be processed by the central marketing department. Since the beginning of December, fitbox has been using Local Brand X's local marketing platform for this purpose. Every operator of a fitbox studio can now use the platform to select the necessary materials such as clothing, advertising material such as posters or displays and brochures and order them directly. Individualizations such as business cards and appointment cards, which are created individually for your own studio, can also be produced directly via the platform. By directly connecting service providers such as Flyeralarm, the products are immediately printed and then delivered to the right location. As a result, the approximately 80 partners and users of the platform can already use the time when studios unfortunately remain closed to prepare for the coming year and launch targeted marketing campaigns. Further customizable marketing tools and general expansions with regard to digital advertising media are planned in the future. This modular structure of the Local Brand X platform makes it the ideal companion for dynamic companies such as fitbox.