.avif)
Use an online marketing portal in a targeted manner and find the right marketing portal provider
The marketing world today is diverse and it feels like new platforms are sprouting up online every week on which customers can be reached. However, the large number of channels and the increasing focus on digital and online marketing is often a challenge. If the company now also has a business model with many individual sales and sales partners who are supposed to do local marketing, the project becomes all the more complicated. In order to use a wide variety of forms of advertising in local marketing and still carry out uniform advertising, it is recommended to use an online marketing portal. Read here how to use one correctly for your brand, what benefits it offers and how to find the right marketing portal provider.
Diverse local marketing mix with an online marketing portal
Even in local marketing, it is usually no longer enough to rely on classic, printed advertising; online marketing must also be taken into account. Although flyers, brochures and point-of-sale advertising are still important marketing channels, they are increasingly being supported and supplemented by digitally oriented advertising measures. Posts and ads on social media platforms such as Facebook or Instagram, a concept for search engine optimization (SEO) and newsletter marketing via e-mail are particularly relevant. In general, the marketing world is undergoing ever increasing digitization, which does not stop at local sales partners. Online marketing is becoming a challenge in many places, especially for partners who are solely responsible for advertising and their local marketing. Not every partner has in-depth marketing know-how in social media or SEO and therefore requires increased support from the company headquarters. An online marketing portal can help with this and make the workflow easier. Through templates (digitally editable templates), the head office can provide local partners with advertising materials and products and provide the best conditions for local, cross-media marketing.
Benefits in the online marketing portal
In this way, campaigns can be planned for the entire company and locally adapted advertising can be distributed through partners. Sales partners usually receive the templates online and digitally via the marketing portal, can view them and edit them directly in the portal without worrying about the corporate design. The brand's corporate identity is maintained in any case, whether on social media, with the next post on Instagram or Facebook, or in the newsletter via e-mail. The templates can be modified by partners to an extent that they ideally address their personal, local target group but still maintain the uniform brand image and consistently shape the company's reputation. This in turn offers individual partners freedom and security. A wide variety of new forms of advertising can be used and tried out without worrying about the correct use of the corporate design or approvals from headquarters. In addition to classic advertising materials such as brochures and business cards, ads can also be placed on Facebook, Instagram or Google in no time at all and microsites can be created for successful SEO of the brand. The company also has the opportunity to focus on specific campaigns, products and advertising materials via the online marketing portal through advertising subsidies and to financially support the partners. In this way, sales partners with less marketing know-how can also be persuaded to rely on online or social media campaigns and test new opportunities in online marketing.
Efficient local marketing through a marketing portal
A marketing portal not only supports partners in planning a campaign or creating the next advertisement, but also leads to a faster and more effective workflow in creating advertising materials. For example, if a partner wants to use a new email newsletter, it is created directly online in the portal using a company template. The partner fills this newsletter with local information and reviews the design. Thanks to the possible link to customer data, the newsletter can be sent to customers as an email directly in the marketing portal. The same applies to the production of printed advertising. Here, the digitally created print data is forwarded directly to the print shop and can be produced in a very short time. In this way, a marketing portal contributes to the efficient creation of advertising material for offline and online marketing and ultimately saves time that can be invested in local customer advice or planning the next campaign.
Find the right marketing portal provider
In order to find the right marketing portal provider, the company's own needs, but also the needs of local partners, should be analyzed first. Only those who know the weak points can opt for the right software support through an online marketing portal. The marketing portal provider should be selected in such a way that the partners are supported in their local marketing management and can save as much time as possible for voting rounds and the production of advertising material. It is also advisable to pay attention to which training options or introductory workshops the providers provide and whether the online marketing portal can be expanded in the future. As already mentioned, the marketing world is rapidly evolving due to the Internet and new advertising platforms and products (e.g. social media platforms). Which makes an expandable portal, which is constantly supplied with updates, particularly recommended. You can also use our “Marketing Portal Checklist” for assistance. Are you interested in an online marketing portal or do you have any questions about it? Feel free to talk to us and take contact on.