Everything your sales partners need for perfect exhibition equipment

Trade shows are still an excellent opportunity to increase your local visibility, boost sales and attract new customers. Regardless of whether you already run an established company or are just diving into the world of local marketing — participating in regional trade fairs and events offers opportunities that you and your sales partners should not miss out on. The right equipment for your sales partners is crucial so that you can get off to a full start at local trade fairs and events. In this article, we will focus on indispensable advertising materials that you, as a marketing center, can make available to your sales partners in order to perfectly prepare your trade fair presence in local marketing.

Creative and professional exhibition stand

The first impression counts: The exhibition stand of your sales partners is often the first contact that potential customers have with your company. So make sure that you equip your sales partners with a stand that is eye-catching and attractively designed. Large banners and posters with your logo and your company's most important messages, which are already visible from afar, are a good way to attract curious trade fair visitors. Your sales partners should also have the opportunity to present the products and services in an appealing way through a small table or counter at the exhibition stand. With bright and well-placed light sources, marketing materials can be optimally showcased. A professional exhibition stand not only ensures that visitors get a good first impression of your brand, but it also helps your sales partners feel comfortable at the event and increase motivation for the trade fair days.

Appealing information and promotional materials

Make sure that your sales partners have enough information and promotional materials available on the day of the trade fair to convince interested parties. Brochures and flyers can contain important information about your company, products and services and are easy to distribute. Make sure that the information material about your products and services is always up to date and includes all important details for you to read. So that your sales partners can make some contacts at the trade fair, you should provide them with business cards in advance on which their contact details are clear and easy to read. Small promotional gifts (giveaways) such as pens, key chains or notepads with your logo can also make visitors remember your company's status better later on. A presentation screen or projector is also suitable for digital presentations or product demonstrations on site — and loudspeakers and microphones in particular are essential for larger exhibition stands or noisy environments.

Last but not least: The proper preparation of stand personnel

Finally, your stand staff is of course also decisive for the impression that potential customers get of your company and brand on the day of the trade fair. Friendliness and professionalism are paramount here. Plan in advance which people will work at the stand and ensure a positive and open atmosphere, for example by providing drinks, snacks or cozy seating. Also make sure that your local team is well prepared and has sufficient knowledge of your company and products. In order to optimally prepare for discussions with interested parties, it helps your sales partners to think about the most common questions that visitors might have before the trade fair and thus create a detailed list of FAQs.

As you can see, perfect exhibition equipment in local marketing requires careful planning and preparation, and the success of your trade fair participation depends on many factors, from designing your stand to staff training. About the Local marketing platform You can choose from a variety of advertising technology and advertising materials that your sales partners for regional trade fairs can individually customize and order. Our team is happy to advise you if that sounds interesting to you.