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The purchasing office Deutscher Eisenhändler, E/D/E for short, is Europe's largest purchasing and marketing network for retailers in the areas of tools, machines, components, plumbing, steel and industrial technology. With its merger, E/D/E supports more than 1000 medium-sized companies. As partners, retailers can obtain not only the products but also marketing materials such as catalogues and brochures for their own customers via E/D/E.
This is a large partner network that will in future be able to create and produce individual product brochures for its own target group via Local Brand X's local marketing platform. The platform helps partners to print their own marketing materials and to select and focus on individual offers and products from the wide range of E/D/E products. Local Brand X thus supports E/D/E and its partners in advertising significantly more individually and efficiently at local level.
Create brochures
E/D/E is a link between its own members, i.e. medium-sized retail companies, and its contract suppliers. Through this connection, it guarantees secure concepts in product range, logistics and services. To promote the product range, E/D/E provides its members with brochures that could previously be individually designed and ordered using a complex process. With the help of the local marketing platform, members can now create these product brochures themselves according to their own needs with just a few clicks. The E/D/E uses the Local Brand X role system to select which products and product groups are important for the respective partner and which data is made available to him. When preparing the brochure, the partner can choose the size of the brochure (number of pages). He decides which contact details and which individual products are displayed with their own prices. However, the product information, such as product description or image, is implemented directly via the system.
Automation and database access
All product information such as item description, product image, order or article number, etc. are available in a database to which the local marketing platform has access. The partner can select the product based on the name or identification number and all further information is automatically included in the brochure. However, the price can be set individually. Your own products that are not stored in the database can also be added when creating the brochure. Using the various layout templates, you can create a completely individual brochure with the specially selected products and your own logos and contact information.