Do you know what your customers need and produce excellent products and services? Unfortunately, this fact alone is not enough. Especially if you rely on dealer sales in your sales model, you should not underestimate the importance of these important partners for the success of your company. Your dealers are the direct line to customers. The interaction with retailers will be just as important to end consumers as the quality of your product or service. Therefore, place particular value on working with your retailers and support them in their work in the best possible way. A dealer portal can be of great use to you in this regard.
Support retailers and take them by the hand
Your retailers are your figureheads for customers. The impression and brand image that customers create depends on the experience they have had with your retailers. In order to manage customer impressions from the company side as well and to achieve the most consistent brand image possible (despite a large number of local customers), you should rely on good communication and appropriate support from your retailers.
Ideally, all retailers and also the company/head office pull together and have the same goals. This is partly complicated by the fact that your retailers may also sell other brands and are therefore unable to concentrate 100 percent on your brand. It is particularly important to provide retailers with all necessary information about the product, but also about the corporate design and internal brand guidelines. In addition, (financial) support, for example in marketing, can result in retailers preferentially selling their products.
A retailer portal for ideal collaboration between brand and retailer
In a dealer portal, your retailers can log in with their own login details regardless of location and access the information, guidelines and articles. You decide which content is relevant for your retailers and which should be displayed in the portal.
With such a platform, you can not only provide marketing materials to download, edit and order, but also share entire campaigns and schedules with retailers. In addition, you can directly allocate advertising subsidies to retailers via the dealer portal or make certain materials available free of charge. This particularly motivates retailers to do local marketing for their brand and products and services.
Basically, a retailer portal offers an ideal platform on which companies and their retailers can meet, exchange ideas, provide all important information and work together to make the brand successful.