Flyers, websites, brochures or video productions — modern and cross-media marketing combines many different forms of advertising and media. When different partners, locations or branches come into play, it is particularly important to ensure that the brand appears consistently in order to increase recognition value. Only when customers and recipients can directly and clearly assign the content and advertising measures to a brand will the image be strengthened holistically and in the long term. Implementing a stringent corporate identity is often a challenge, particularly for decentralized companies. Guidelines and clear guidelines help to disseminate and enforce the corporate design among individual partners as well. With the brand guide, you can integrate these guidelines directly into the local marketing platform and provide your partners with all necessary information within the system.
Corporate design and corporate identity
A strong and uniform corporate identity, i.e. the consistent presentation of the company to the public and to its own employees, is based on a clear corporate design and is an important part of every company's marketing. All communication and marketing tools are designed as uniformly as possible with a consistent corporate design in order to guarantee recognition value. This effect is essential if you want to stay in the customer's memory and also leads to a consistent and professional impression.
In order to rigorously implement the corporate design, employees and partners need guidelines that clarify all questions relating to the brand image and the use of logos and content. In particular, typographical guidelines such as fonts and colors, but also the use of logos and graphics as well as a uniform visual language are important.
Brand center in the local marketing platform
In the Local Brand X Local Marketing Platform, you can create a brand center guideline for all your users (partners, employees, service providers, etc.), on which all relevant information can be found. The Brand Center is a content management module that allows you to design your pages completely freely and individually. This ensures that your users find exactly the information that is relevant to them. All important information, such as your colors, fonts and assets such as logos and image images, can be stored here. By connecting to integrated or connected Digital Asset Management (DAM), you can also give your user access to all other marketing-relevant files so that they can be downloaded or forwarded directly. In addition, you can provide more content and information, and add examples of “dos and don'ts” for using the items. By integrating your brand center into the local marketing platform, your users can access all marketing-relevant information in one platform and do not have to access a locally stored and potentially outdated manual.
Find out more about additional functions or how to use the Local marketing platform generally.