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The audio module
It is often the little things that unconsciously turn a prospect into a customer. Subconscious stimuli can trigger a positive feeling in people, which makes them feel good and may even encourage them to buy. In addition to clearly recognizable stimuli, such as images, videos and advice, the unconscious also play a major role. Especially at the point of sale, the ambiance and thus the perceived sounds can influence customers.
These sounds, or the music at the POS, belong to the field of corporate audios, which at various levels tries to influence and ultimately convince the customer on the audio track. To use this form of advertising, the Local Brand X Audio module offers the option of making radio commercials, telephone announcements and corporate music accessible to local partners and individualizing the content. Local marketing can therefore also benefit from this type of advertising.
Why radio advertising is important?
Radio advertising is a classic area of corporate audio, which still plays an important role in the digital age. Smaller broadcasters can be used, particularly in local marketing, to reach a specific and regional target group. The listeners of a radio station are usually a very large, rather heterogeneous group of people. This means that with just one commercial, a variety of different people can be reached, all of whom are in the local area of the company. Radio commercials are particularly suitable for increasing general brand awareness and being remembered. Companies can make their way into listeners' everyday lives, particularly through unconscious use of radio in the car or at home.
Use music and voice
Not only on the radio, but also when making telephone announcements and jingles, voice and sound can create an increased memory value. Uniform corporate audio serves as an extension of the corporate design and can remind listeners of a company after just a few notes. These strong ties to sounds and jingles lead to positive brand loyalty, which usually takes place subconsciously. Companies can therefore be clearly assigned to specific sound sequences and melodies. In addition, the uniform corporate audio rounds off a professional corporate design by going beyond fonts, images and colors. The use of the individual measures is very diverse. Music, jingles and melodies can be used at trade fairs, at the POS and on social media. Telephone announcements provide customers with the necessary information outside opening hours and bring the corporate audio to the customer's home.
Use corporate audio locally
The audio module from Local Brand X offers a platform on which you can combine all these individual audio advertising measures and make them accessible to your local partners. Your partners can supplement and individualize the company-wide templates with their own information and offers and order them directly via the system. In this way, local announcements and commercials are created with just a few clicks and can be booked and thus distributed directly. These created sound elements can then be used and reused by partners on a wide variety of channels. In particular, partners without sound and radio experience can use the module to produce corporate audio easily and without much additional effort and use it in local marketing.
Does that sound interesting to you too? Get in touch with us, we will be happy to advise you.