Campaign pages with the Local Brand X Content Management System
Whether it's print, social media, radio or video advertising — in the cross-media media world, there are countless opportunities to reach your own target group and generate attention. In order to advertise with your local partners in a variety of ways, you can make all these different advertising measures available on the local marketing platform. With such a large number, however, individual partners can quickly lose track of things or choose their personal favorite advertising campaign and no longer consider new ones. By providing a campaign plan and the appropriate article packages for the campaigns, you will continue to motivate your partners to combine and try out different advertising materials. On the campaign pages in the Local Marketing Platform, you can store all relevant information about the individual campaign and provide partners with targeted support in local marketing planning and execution.
Why campaigns are important
Campaigns combine individual advertising measures into a large volume of advertising. All advertising measures that are used work together and pursue a clear, uniform goal. In order to reach the target group and potential customers, it is usually not enough to advertise on just one channel. By choosing different channels, not only can different groups of people be reached, but a profound effect can also be created. For example, if a customer sees ads and content in various media or at various touchpoints (e.g. print, out-of-home and online), the product or brand is remembered much better than during a one-time advertising contact. In this way, targeted campaigns can be used to advertise as successfully and across media as possible in order to reach and convince a particularly large number of people.
Campaign pages for partners
So that your partners can implement the planned marketing campaigns in the best possible way, the campaign pages in the local marketing platform offer the ideal interface to inform the partners. Your partners are guided specifically through the ordering processes on the sub-pages of the individual campaigns and can view all necessary and useful information. Here, content can be published, articles and article packages can be stored, and additional explanations and marketing tips can be published. With the right design of campaign pages, you can guide your partners step by step through the planned marketing campaign and make a significant contribution to the success of it. Since the partners not only find information but also the required articles, there is nothing standing in the way of implementation.
Create campaign pages with content management
You can completely individually design and set up these campaign pages in the backend area of your local marketing platform. The content management functionality allows you to create pages yourself and fill them with a wide variety of content. Integrate your own texts, graphics or articles completely as you wish and thus help your partners find all important information directly. Would you also like to support your partners in implementing campaigns? Get in touch with us, we'll be happy to help.