What is a brand portal?
A brand portal is a central platform (online), on which all relevant brand information can be found in an account. In this way, various users — employees from different departments, agencies, service providers, branches — can access the brand-relevant information at the same time, in their personal account, and continue working with it. By centralizing and bundling information, coordination processes are streamlined or obsolete, and a large part of communication between different users also takes place via the brand portal. This makes the brand portal a hub for managing your brand. A brand portal, also known as a brand management portal, can be individually tailored to the needs of your brand and paves the way for a convincing, strong brand presence with your customers.
- automobile
- health
- cosmetics
- Travel and tourism
- gastronomy
- hotel sector
- telecoms
- Fashion and jewelry
Which marketing management solution is right for you?
Compare different solutions with this white paper.
- Provision of all information about your brand in just one account
- 25% time savings when searching for media
- Reusability of individual corporate design components (templates, logo, fonts, assets)
- Improved coordination processes via the brand portal
- Integration of your external service providers into internal coordination processes
- housewares
- Heating, ventilation and air-conditioning technology
- mechanical engineering
- electronics
- Construction and crafts
- plumbing
- interior decoration
- Clubs and associations
A brand portal is a central online platform on which all relevant brand information can be found. In this way, various users can access the brand-relevant information at the same time and continue working with it.
Why is a brand portal important for your brand?
Every company benefits depending on its special needs different from a brand portal. Nevertheless, there are certain advantages that every brand portal has and that improve the work processes in your company. The brand portal makes it possible to optimize coordination processes both within the company and with external service providers and agencies and to clarify or prevent questions directly. In a brand portal, all users find relevant content, such as graphics, the logo or fonts, easily accessible and in bundled form. In addition, a working together, at the same time on documents through the brand portal. The reuse of patterns and templates ensures a higher efficiency and cost savings in local marketing, as well as an ideal adaptation to regional customers.
The 5 biggest benefits of a brand portal solution
A brand portal solution facilitates many processes in large companies and has many advantages. What are the biggest benefits for your company?
- Provision of all information about your brand in just one account
- 25% time savings when searching for media
- Reusability of individual corporate design components (templates, logo, fonts, assets)
- Improved coordination processes via the brand portal
- Integration of your external service providers into internal coordination processes
Overview of key components
Which target groups does a brand portal serve?
A brand portal is well received in numerous industries and can make coordination processes easier in a wide variety of companies. Especially decentralized companies with external branches and many external agencies or one international orientation benefit from the benefits of a brand portal.
Optimize coordination processes with the portal
A brand portal makes coordination processes between the various interfaces of your brand easier, as it acts as central location for deployment served by media and digitally bundles all brand-relevant information in one account. Not only do departments within the company benefit from this function of the brand management portal, but also external agencies and service providers, as communication processes are streamlined. Agreements are made directly via the brand portal and all parties involved can access the relevant information access and make contact with each other.
What is the difference between a brand portal and a marketing portal?
The terms brand portal and marketing portal are close together. Nevertheless, the various portals are characterized by different focal areas, which shape the work with them. In the case of a Brand portal It is primarily a platform on which partners, branches or service providers who are not involved in daily work processes within the company can obtain information. In addition, a brand portal optimizes coordination processes between the individual parties through collaborative work models. In contrast, a marketing portal Mainly providing various marketing campaigns, which can be adapted by partners through customization options.
Which cost models are offered?
Kauf
With a larger budget, it is worthwhile to invest in buying a brand portal. In this way, the features of a brand portal can be tailored exactly to the needs of the company. In addition, many brand portal providers offer free training for employees and partners when making a purchase so that the brand portal can be used optimally.
Rent (SaaS)
For companies that have a smaller budget or want to test the benefits of working with a brand portal first, brand portals are provided by some providers as a rental model. For a monthly fee, it is possible to use the brand portal as an online platform. However, with this cost model, training usually has to be borne by the company itself.
What does the right solution for your company look like?
Brand portal solutions can be individually designed to Your company's needs to match optimally.
With integrated digital asset management, your users can individually download files, their logo, images and graphics and convert compatible files to different formats and resolutions as required, such as videos in MP4, FLV, etc. or images in JPG, PNG, GIF, etc.
The corporate design patterns are individual components of your corporate design, such as the CSS and JavaScript definition for the buttons or navigation on your website. Agencies can use these patterns in their daily work.
With workspaces, your employees and external service providers work together on a wide variety of documents and concepts directly via the brand portal. The coordination processes run directly via the brand portal.
Which user groups access a brand portal?
marketing department
Marketing employees obtain information about advertising and marketing via the brand portal and is necessary to create marketing campaigns.
Agencies and service providers
Agencies and service providers use the brand portal to use the information stored there for marketing campaigns. In addition, concepts can be coordinated with the marketing department via the portal so that the marketing campaigns are convincing.
Partners, branches and branches
Agencies and service providers use the brand portal to use the information stored there for marketing campaigns. In addition, concepts can be coordinated with the responsible marketing people via the portal so that the marketing campaigns are convincing.
press
From partners, in branches and in branches, a brand portal can significantly simplify access to internal media. If required, media can be downloaded and converted into various file formats directly in the brand portal. These can be used to create PowerPoint presentations or press releases.