With the right brand management, you and your sales partners can leave a special and consistent impression on your customers. This not only strengthens your brand image, but also the connection with sales partners.
What is brand management?
A one-stop brand presence, even with decentralized and cross-media marketing at local level? These challenges that affect your company or brand can be addressed with efficient brand management be overcome. Bundle all relevant information about your brand on one platform to give sales partners and service providers easy access. Successful brand management thus strengthens your marketing and guarantees consistent implementation of your corporate identity when creating materials for local marketing. Brand management enables the central control and collection of all relevant brand information and thus simplifies local brand management.
How can targeted brand management be carried out?
In order to enable targeted brand management for you, your brand and your sales partners, it is particularly important to get everyone involved on the same boat. Your sales partners are the face of the brand to the outside world, if they are not in the Branding guidelines are briefed, their entire brand management and ultimately marketing will fail. In addition, you should create paths that enable everyone to requirements and Marketing measures directly and without many previous knowledge and obstacles apply and implement Can. On the one hand, clear guidelines, good communication and/or software support, on which all the information and templates you need can be found, will help you.
The benefits of unified brand management
- Fewer inquiries to central marketing through the centralized provision of all relevant information about your brand
- Ensuring consistent and corporate design-compliant marketing for companies or brands
- Easy creation of marketing measures and campaigns
- Cooperation between employees and sales partners to better implement holistic brand management
In which industries is brand management particularly important?
Decentralized companies with partner networks in particular benefit from targeted brand management. Many different sales partners are the hallmarks of the brands here. They need uniform guidelines and good communication to strengthen the brand image. The following is an excerpt from exemplary industries:
- automobile
- bench
- Construction and crafts
- electronics
- franchise
- gastronomy
- health
- trafficking
- Heating, ventilation and air-conditioning technology
- gas stations
- authorities
- much more for us
How can software support?
A Brand Management Portal is the contemporary development of a well-known style guide. The platform ensures easy communication between all parties involved and makes it possible to access information about the brand online, digitally and at any time, such as corporate design guidelines, media (assets) or other elements of the brand. Decentralized brands are often faced with the challenge of distributing content, campaigns and marketing measures to all sales partners. With a brand management portal, all relevant content and assets relating to the brands' presence can be found online and on a daily basis. On the company's side, the brand management software is enriched with design guidelines, communication guidelines and best practice examples. All participants have access to this content via the platform and can continue working with the information relevant to them, use it for their own marketing and contribute to uniform brand management. This streamlines communication channels, maintains uniform standards and makes brand management easier.
Your brand is your asset. It is therefore important to position them as strongly as possible and to enable uniform brand management. One Management software for your own brand ensures that this is successful. Whether across Germany, locally or internationally: With the help of this software, you can target the brand's service providers via a central hub and ensure that every user has access to the relevant content and content digitally, online and on a daily basis. With brand management software, you can support your sales partners in local marketing, whether posts or ads on social media platforms, classic print products or modern video productions. Changes in usage rights or guidelines or corporate language in the company can be directly adapted and disseminated using the central administration tool. This ensures successful communication, promising marketing and the strong presence of your brand.
The benefits of brand management software
- Ensuring brand compliance
- Speed up media searches (assets can be downloaded directly)
- Comprehensive media database
- Users and roles for various content and permissions
