Be present in everyday life with the out-of-home module

The high use of digital media, smartphones and the Internet means that we are confronted with advertising and brand messages in almost all situations of life. In the online world in particular, less and less advertising is being effectively perceived as a result of ad blockers and progressive banner blindness. In order to still attract enough attention from customers, attempts can be made to become more present in the physical everyday life of customers. With the out-of-home module of the Local Brand X marketing portal, you can discover a wide variety of types of outdoor advertising for yourself and create and book them directly in the portal.

What is outdoor advertising?

Outdoor advertising (English “out-of-home marketing”) is advertising that takes place in public spaces. This involves trying to reach customers and interested parties in their everyday lives, on their way to work or during leisure activities. This can be done through the classic large-format posters and advertising pillars that can be found in almost every German city. Printed advertising material is placed here, particularly at highly frequented squares, roads or intersections. By selecting the location, a target group can also be defined and restricted. However, if you want to reach an even larger number of people with a printed out-of-home product, you can also rely on transport advertising. Here, advertising is placed on buses or trams using stickers. As a result, advertising moves through the entire city using public transport and is noticed by as many people as possible.

Digital out-of-home

In addition to printed out-of-home advertising materials, modern, digital alternatives can also be used here. By using information screens and digital displays, more and more digital advertising can also be used in urban life. On the one hand, these can be used like printed outdoor advertising by placing images and graphics, but on the other hand, they also offer the option of playing animated sequences and videos. This can create a longer attention span for customers. In addition, digital displays can be better adapted to the time of day and the location of the screen. Through this individualization, a different target group can be addressed at different times in one place.

Benefits of out-of-home marketing

The use of outdoor advertising, particularly in the form of videos and animated content, is mainly suitable in places where many people spend time and spend time. This can be observed primarily at bus stops and train stations. Here, people wait for their train or bus and have to kill time. Advertising provides distraction and thus attracts as much attention as possible. In addition, passers-by have no chance to miss out on advertising, as the posters and advertisements are subconsciously perceived in the cityscape. In addition, out-of-home marketing uses an advertising campaign to reach a particularly large number of people.

Out-of-home marketing with Local Brand X

In order to make these effective and versatile marketing options available to your partners and local branches, the Local Brand X Out-of-Home module offers the option of booking all types of outdoor advertising directly in the marketing portal. Here, the content can be adapted directly, the advertising space can be selected and booked directly via the system. This gives all your local partners the opportunity to effectively dive into the everyday life of their local customers. Does that sound interesting to you too? Get in touch with us, we will be happy to advise you.