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Audio Service and Local Brand X: Individual Marketing for Hearing Aids

Yannik Bockius

CEO

The Audio Service brand offers convenient and innovative hearing aids and system solutions for the ideal listening experience. In their products, they combine novel technologies with aesthetic, unobtrusive design and can therefore make products such as in-ear hearing systems possible. Many extras, individual advice and handmade production in Germany characterize the Audio Service brand. The products are sold internationally and throughout Germany by independent acousticians.

This results in a large network of partners who will in future be supported in local marketing for Audio Service products using the Local Brand X marketing portal.

In the marketing portal, Audio Service can collectively provide its acousticians with a wide variety of advertising measures and articles. As a result, the approximately 250 users can create and carry out their local marketing much more easily and effectively with the support of Local Brand X.

Individuality is desired

Since the partners of Audio Service are independent acousticians, the individuality and adaptability of the articles is paramount. Each partner has their own design requirements and a corporate identity that should be maintained. Using the templates, acousticians can adapt the advertising material completely individually and to their own specifications, colors and fonts and order them directly. This means that only the platform as well as the articles and products from Audio Service are specified, but the partners remain largely independent in their implementation.

Cross-media advertising measures

Thanks to the various options in the print, online and social media sectors, nothing stands in the way of cross-media, local marketing. Thanks to the enhancements in the area of analytics and upselling, the marketing center receives an ideal overview of the booked marketing measures, can make targeted recommendations and distribute advertising subsidies already in the system. As a result, individual campaigns can be subsidized and the marketing of individual partners analyzed and coordinated.

Digitalization not only in products

With a strong focus on online channels, Audio Service remains true to its affinity for digitization and enables local acousticians to publish contributions on social media directly in the system and even create extensions to their own website. Through so-called landing pages, special offer and product pages can be created, which are compiled in the marketing portal and then published directly. This allows partners to carry out website extensions and carry out targeted online marketing without in-depth IT knowledge.

With this cross-media orientation of the marketing portal, Audio Service offers its network of acousticians a successful all-round package for modern, local marketing. We are delighted to be working with Audio Service and are looking forward to a successful future together.

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