Everything under one roof: How an advertising portal simplifies local marketing

Companies that do local marketing and work with distribution partners at various locations often use many different promotional items with which they spread their brand message and appeal to the local target group. The central marketing department must always keep track of all print and online advertising materials and control which sales partners use which promotional items for which purposes.

An effective tool for coordinating these marketing activities and keeping an overview of all marketing materials is an advertising material portal. But what exactly is behind this term and how can it help decentralized companies in local marketing?

What is an advertising portal?

An advertising material portal, also known as an advertising portal or marketing portal, is a central online platform on which companies provide their sales partners with various advertising materials such as flyers, brochures, banners and many other marketing items and manage them. Sales partners have access to a variety of marketing resources, can individualize them themselves or book them directly and no longer have to individually inquire from the marketing center to order advertising material.

An advertising material portal also combines the various forms of advertising, such as print and online, so that all necessary marketing items can be found in one place. In addition, an advertising portal often also offers various reporting options so that the success of the individual advertising media can be precisely controlled and taken into account in the future marketing strategy.

Benefits of an advertising portal for decentralized companies

An advertising portal offers numerous advantages for companies with a sales partner network. On the one hand, by centrally managing advertising materials, companies can ensure that all marketing materials are uniformly designed and that the brand image is represented consistently and in accordance with company guidelines and corporate design requirements. On the other hand, the advertising material portal saves time by allowing the marketing team to provide standardized materials in a portal instead of processing individual inquiries from sales partners. The sales partners can then independently adapt some of the advertising material provided to their specific needs, for example by adding local contact details or adapting the texts. This enables flexible use of materials depending on the regional target group.

Overall, advertising portals promote collaboration between the central marketing team and distribution partners, as they provide a common platform for creating, approving and providing marketing materials, can be reduced coordination loops and gives the company more time for strategic tasks.

Which advertising materials can be integrated into an advertising material portal?

In marketing, companies today have many, very different ways of approaching customers and prospects and convincing them of their own products, services and promotions. The range of advertising materials that can be integrated into an advertising material portal is therefore almost unlimited.

Some options include:

• Printed products: flyers, brochures, posters, business cards
• Online media: email templates, SMS, landing pages
• Promotional items: pens, cups, USB sticks, textiles

• Video: commercials, digital signage, cinema commercials
• Advertising technology: advertising banners, exhibition stand, banner advertising
• Social media: ads and postings for LinkedIn, Facebook, Instagram & Co.

Here you can find out more about the effective use of advertising materials

conclusion

The introduction of an advertising portal helps companies with a decentralized sales network in many areas. By centrally managing and deploying marketing resources, companies can save time and money. Local sales partners benefit from quick and easy access to a wide range of advertising materials, which they can often flexibly adapt to their regional needs. The integration of various advertising media, from printed products to online media to promotional items and social media content, makes the advertising material portal a comprehensive tool for local marketing. With advancing digitalization and the increasing variety of marketing channels, the advertising material portal will continue to play a decisive role in helping companies effectively and consistently communicate their brand message to local target groups.

Learn that Local Brand X marketing portal know and learn more about ways to optimize your local marketing!