A marketing shop for everyone
If you compare ordering marketing materials with online shopping for clothes and shoes, the demands placed on the platform quickly become clear. Users need a marketplace where everything is offered. It is not without reason that websites like Amazon and Zalando work so well today. There, users are offered everything they need on a single platform and can be sure that delivery will not be long in coming either. This is roughly how an ideal marketing shop works - it combines all conceivable marketing materials on one sales interface. Regardless of whether it's classic print products, the next movie commercial, Facebook posts or equipment for the next trade fair, every sales or sales partner can put together the most useful combination of marketing materials in the shop and order it directly.
Marketing from A to Z
Ideally, the shop combines all important processes in creating and executing a marketing campaign. The planning of the various measures, the creation and processing of customizable materials, and direct ordering are therefore integrated. The order is immediately passed on to an external service provider who takes care of production, booking or delivery. Last but not least, billing is also processed directly via the marketing shop.
shop design
In order to fulfill all these functions, the marketing shop is structured in a similar way to other sales platforms or e-commerce systems. The shop offers the opportunity to find out more about the products and materials and to read detailed product descriptions. In addition to simply offering standard items, marketing shops also offer the opportunity to offer customizable products. Through mostly integrated (media) databases, users can easily and quickly adapt their marketing materials for their own customers and individualize them with their own data.
Benefits of marketing shops
In general, marketing shops offer advantages for headquarters, which provides marketing materials, but also for sales partners. They can both use the shop together as a central module for the complete logistics of marketing materials, as the shop can be activated not only internally but also for partners. In addition, the direct connection of service providers saves enormous amounts of time on both sides, which leads to significantly more efficient work. The head office also gets an insight into which materials were ordered the most and how high the total volumes were. This is particularly helpful when planning the next marketing campaigns. Partners can order more easily and centrally through the marketing shop. The intuitive handling, which is familiar to other online shops, makes work easier. In addition, applications from other partners and recommendations of similar articles can also provide inspiration for further marketing measures.
- ✔ A central shop for all marketing areas
- ✔ Connection of agencies, printing houses, exhibition builders, etc.
- ✔ Intuitive handling
- ✔ Overview of order quantities for headquarters