5 reasons to use a marketing portal

Marketing departments are facing major challenges today. The media landscape is developing rapidly and offers new ways to promote your own product almost every month. But especially in decentralized corporate structures, a lot of time is lost in communicating the new ideas to the individual sales and sales partners and offering them for individualization. With its marketing portal, Local Brand X offers an opportunity to defy precisely these challenges and to oppose new ideas openly. Let yourself be convinced by the following 5 reasons why it makes sense to use a marketing portal:

1. Easy CD-compliant communication

A marketing portal offers the opportunity to make new concepts and campaigns available directly to local partners and to design them in a way that can be customized for them. This results in the same marketing strategy being enforced at all levels. The advertising material is controlled by the head office through direct processing and the specified templates to the extent that uniform implementation based on the CI can be guaranteed.

2. Significant cost savings

The provision of templates not only guarantees the correct implementation of the design and the CI, but also results in cost savings due to shorter processes. Using the templates, local partners can directly access the new marketing materials and personalize them for their own use. Costs arising from consultation and separate assignment from the head office can be completely eliminated or significantly minimized by creating them online.

3. Effective time-to-market

This is accompanied by significant time savings, particularly on the part of headquarters. Thanks to the general templates, which are made available to local partners through the marketing portal, there is hardly any more need to plan approval and feedback loops and significantly less time has to be spent creating advertising material. Although posting an article for the first time is considered somewhat more time-consuming, the duplication takes place without additional work for the head office.
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4. More capacity for planning

As a result, the marketing department has significantly more time to plan. As a result, new marketing concepts and campaigns can be developed and then made available on the marketing portal. More extensive planning and additional capacities can significantly contribute to better marketing success and allow activities to grow continuously. In this way, a company can orient itself to the latest marketing trends and position itself as a modern partner.

5. Easy performance measurement

In addition to all these simplifications and savings during the process and the benefits of the time gained in the future, there is another important reason to opt for a marketing portal: measuring success. Direct order and usage evaluation makes it possible to determine at a glance which campaigns and advertising materials are well received by the partners and whether the desired target group is being reached. As a result, the measures can then be better coordinated with one's own partners.

Marketing portals: An all-round carefree package

All in all, marketing portals offer a way to simplify the workflow in decentralized marketing on many imaginable levels. Regardless of whether you are interested in saving costs and time, want to communicate more directly and faster with your partners or want to invest more time in design and evaluation. A marketing portal offers the right purpose for every requirement.