When is a local marketing platform worthwhile?

When is marketing management software worthwhile for your company?

Companies with several locations and a large sales partner network are often faced with the challenge of designing their marketing strategies efficiently while maintaining an overview of the diverse tasks, resources and campaigns of the individual sales partners. The increasing complexity in marketing requires innovative tools to optimize processes, improve collaboration and ultimately increase the success of the marketing strategy. A central question that this raises is: Is it worthwhile to implement marketing management software for my company?

In our white paper We answer all questions that arise when considering whether the introduction of marketing management software is worthwhile and help you make the right decision for your sales partner marketing.

This white paper is for you if...

• You want to combine all your sales partners on one system and systematically improve your local marketing.
• You are considering whether it is really worthwhile for your company to use marketing management software such as the local marketing platform.
• You want to know how you and your sales partners can benefit from the features of the Local Marketing Platform.

Have you already asked yourself any of these questions?

• Isn't my company too small for marketing software?
• Do I really need another marketing system?
• How do I motivate my sales partners to use marketing software?
• Can I combine all my sales partners in the marketing management software?
• Do we need IT resources? If yes, which?
• Isn't marketing management software much too expensive?

In our white paper We answer all of these questions and help you to consider whether marketing management software, such as the local marketing platform, is right for you and your sales partners.

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How the local marketing platform can support you and your sales partners in local marketing

With the help of the local marketing platform, you can effectively support the planning, creation and implementation of local marketing measures and campaigns for your sales partners. Regardless of whether you want to offer your sales partners the opportunity to carry out holistic local marketing or focus on online, social media, print or video marketing — the local marketing platform makes it easy to implement a wide range of advertising measures, even without extensive previous knowledge of other tools.

Your sales partners are enabled to independently manage their marketing activities on site, while you benefit from improved planning and a clear overview of marketing measures at headquarters. The platform not only ensures consistent compliance with the corporate design, but also offers functions to implement uniform campaign and budget plans on a company-wide and brand-wide level. The automated processing of local marketing measures leaves headquarters with more time and resources for strategic planning and marketing design. In this way, you not only support your local sales partners, but also contribute to increased awareness and the success of the entire company in general.