The impact of artificial intelligence on marketing: A study by Local Brand X

The ever-increasing digitalization and use of platforms and online services mean that an ever increasing amount of data is also being stored and used in marketing. Companies collect information and data from their customers and prospects and can ideally use this for particularly individual and personal marketing. However, marketing departments quickly reach their limits when processing data and rely more and more on artificial intelligence (AI). But how do decentralized companies or companies with partner networks in particular use AI in their everyday marketing activities? The new study by Local Brand X focuses on finding out which AI-based functions exist in marketing management systems and how they are used.

Here you can download the Marketing Management Study Download and find out more about how artificial intelligence is already being used in marketing and what differences arise between different corporate structures.

About the study

For this study, Local Brand X interviewed 139 experts from companies. They work in the areas of marketing (e.g. marketing managers, CMOs, marketing management), in sales (sales managers, CSOs) and in the digital sector (digital manager, digital management).