11:45 AM to 12:00 PM
What to expect
Look forward to a varied program about local marketing, with real insights from practice, exciting perspectives from our partners and plenty of room for exchange.
The Local Marketing Day itself offers inspiring presentations from customers and partner service providers, plus information stands from selected providers and, of course, good food throughout. The day is rounded off by a special evening event in a relaxed atmosphere.
The Local Marketing Day itself offers inspiring presentations from customers and partner service providers, plus information stands from selected providers and, of course, good food throughout. The day is rounded off by a special evening event in a relaxed atmosphere.
Agenda
From 9:00 AM
Registration / Doors open
10:00 AM to 10:15 AM
Welcome and introduction
Yannik Bockius, CEO
10:15 AM to 10:45 AM
Focus on the future:
Our new features and the next big steps
Simon Hofbauer, CCO
10:45 AM to 11:45 AM
Beyond the hAIpe:
Promises and perils of AI
Prof. Dr. Kevin Bauer, speaker and professor of game-theoretic and causal AI
12:00 PM to 1:00 PM
Lunch / Networking
1:00 PM to 1:45 PM
Panel discussion:
Between strategy and practice: Where local marketing stands today
Tim Kehr, STARK
Sebastian Bürger, Concordia
Sebastian Wulff, LVM Insurance
1:45 PM to 2:10 PM
Orchestrating campaigns instead of managing them – a look behind the scenes at EUROBAUSTOFF
Michael Busch, Head of Marketing Systems
2:10 PM to 2:35 PM
400 bookstores, one story – how smart management unites local realities and brand identity.
Saskia Bosse, Senior Manager Marketing Strategy, Omni Channel Marketing & Brand
2:35 PM to 3:00 PM
A portal for everyone:
How MG Motor is making marketing accessible to all
Sebastian Ackermann, Marketing Director
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3:00 PM to 4:00 PM
Coffee break / Networking
4:00 PM to 4:20 PM
From a single location to a scalable content system: How retail chains centrally manage video, photo, and 360° assets and use them successfully at the local level
Oliver Zapel, Managing Director
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4:20 PM to 4:40 PM
The connected sales floor:
Driving more revenue at the POS with smart touchpoints
Andre Brinkmöller, Managing Director
4:40 PM to 5:00 PM
When are Addressable TV, Connected TV, and digital out-of-home advertising worth it for local marketing?
Maximilian Balbach, Managing Director
5:00 PM to 5:20 PM
Get found before the customer is at your door - From Google Maps to ChatGPT: How locations are discovered
Madeline Hirt, Account Executive DACH
5:20 PM to 5:30 PM
Closing remarks
Yannik Bockius, CEO
From 5:30 PM
Wrap up with delicious drinks & finger food
Conversation at the evening event
The end is a relaxed evening event at 18:00 in the Pyramid: With finger food and delicious drinks, you will have the opportunity to exchange ideas with other participants and deepen your contacts.
