Thanks for being there!
The start
The first Local Marketing Day celebrated its premiere on September 23, 2025. What began as a request from many of our customers developed over months of intensive preparation into our biggest event to date and a real project of the heart for us.
Time and again, in discussions with our customers, the wish came up a platform for exchange, inspiration and practical knowledge around the topic of local marketing. We have transferred what we already offer via our Community Center with digital touchpoints to the analog world.
Time and again, in discussions with our customers, the wish came up a platform for exchange, inspiration and practical knowledge around the topic of local marketing. We have transferred what we already offer via our Community Center with digital touchpoints to the analog world.
A joint effort
The months leading up to the event were characterized by close communication with our customers and partners. It was important to us not to design the program on the drawing board, but to design it together with those who work in practice in local marketing on a daily basis. Speakers from various industries contributed their expertise and helped to set up a program with real added value. Thanks to the strong teamwork, intensive preparation turned into a shared experience that brought us all closer together.
A strong outcome for successful local marketing
Local Marketing Day has shown that successful local marketing is based primarily on simplicity, relevance and trust. Comprehensible tools, the connection between central systems and local flexibility, and transparent processes are crucial. At the same time, it is becoming clear that innovation, data-driven approaches and regional adjustments are becoming increasingly important. Today, the first impression is made digitally, which is why well-maintained online presences are essential. It is also clear that a clear roadmap, supported by AI and automation, is becoming a central success factor and is changing marketing sustainably.
