What is the Local Marketing Day?
Local Marketing Day brings together people who manage brands centrally and want to succeed locally alongside their branches and sales partners. The focus is on practical experience, concrete solutions for everyday marketing, and the question of how to turn a central strategy into effective local marketing.
Marketing managers from all industries, as well as Local Brand X customers and partners, provide insights into their projects, share findings, and discuss current developments. The exchange between presentations is just as important—making new contacts, seeing familiar faces, and developing ideas together. This is how a network grows that connects people well beyond the event itself.
Marketing managers from all industries, as well as Local Brand X customers and partners, provide insights into their projects, share findings, and discuss current developments. The exchange between presentations is just as important—making new contacts, seeing familiar faces, and developing ideas together. This is how a network grows that connects people well beyond the event itself.
The Local Marketing Day was born out of our customers' desire to exchange ideas regularly and benefit from each other's practical knowledge and inspiration. We have therefore taken what we already offer digitally in our Community Center and brought it into the physical world. A day where companies, partners, and industry professionals can learn from one another. We place great importance on honest insights, concrete strategies, and solutions that have proven themselves in everyday marketing.
Discover the topics, highlights, and encounters from past Local Marketing Days.
View the 2025 and 2026 recap now.
Discover the topics, highlights, and encounters from past Local Marketing Days.
View the 2025 and 2026 recap now.
This is what the Local Marketing Day
is all about
Insight & inspiration
Real-world customer cases and expert presentations from various industries, straight from the field. Learn from real customer cases & expert presentations.
innovation
How AI, automation, and new technologies are changing local marketing and what actually works.
Networking
Meet companies, service providers, and industry experts and exchange ideas on an equal footing. Meet companies, service providers & partners.
Exhibition & panels
Discover new solutions and best practices that you can apply directly to your business. Discover new solutions & best practices for your company.
Who is Local Marketing Day for?
For anyone looking to systematically build local brand strength.
Local Marketing Day is aimed at decision-makers and project managers in marketing, sales, and digitalization. We invite companies with branch or sales partner structures and anyone interested in strategically advancing their local brand management.
If you aren't satisfied with standard solutions, this is the place for you.
Local Marketing Day is aimed at decision-makers and project managers in marketing, sales, and digitalization. We invite companies with branch or sales partner structures and anyone interested in strategically advancing their local brand management.
If you aren't satisfied with standard solutions, this is the place for you.
What two years of Local Marketing Day have taught us
Successful local marketing is built on simplicity, relevance, and trust. Simplicity, because people only use what is easily accessible. Relevance, because messages are effective when they resonate with the local region and the people living there. Experience shows that customers remember content with a regional connection much better. Trust, because brands come to life through proximity and reliability. This is especially true online. If you are found there, you should respond to reviews, as the first point of contact with a customer often begins on the web.
This is achieved by combining centralized management with local execution. The marketing headquarters sets the brand, rules, and structure, while transparent processes ensure that everyone involved knows what is required. Strict requirements such as audit compliance or corporate design do not stand in the way; they can be managed digitally. This allows local sales partners to bring personality and a personal touch to the customer, for example, through templates that leave room for customization. To ensure they actually use these solutions, they must be involved from the very beginning, for instance through training, explanatory videos, and dedicated points of contact.
This is achieved by combining centralized management with local execution. The marketing headquarters sets the brand, rules, and structure, while transparent processes ensure that everyone involved knows what is required. Strict requirements such as audit compliance or corporate design do not stand in the way; they can be managed digitally. This allows local sales partners to bring personality and a personal touch to the customer, for example, through templates that leave room for customization. To ensure they actually use these solutions, they must be involved from the very beginning, for instance through training, explanatory videos, and dedicated points of contact.
