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Local insurance marketing using the example of LVM insurance

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Local insurance marketing using the example of LVM insurance

Local marketing for insurance companies: How LVM 2400x achieves more visibility

People who want to find out about insurance or financial services today usually look online first and often only visit a branch later to get personal advice on site. For the decentralized sales network of LVM-Versicherung, this means that 2,400 subsidiary agencies have to make an impeccable impression online in order to continue to attract local customers. But how can an insurance company of this size carry out successful local insurance marketing?  

In this webinar on insurance marketing, Daniel Stengl from LVM Insurance talks to Marc Philipp from Uberall and Simon Hofbauer from Local Brand X about the challenges in local marketing and how the company has managed to increase the local visibility of its insurance partners, ensure a consistent brand image across all locations and reach more local customers.

These topics will be discussed in the webinar

  • How do the best practices in insurance marketing affect the KPIs of LVM insurance?
  • How do large insurance companies like LVM get personalized solutions for their local marketing?
  • What means and tricks did LVM-Versicherung use to achieve top rankings online and convince better?
  • Why does responsibility for such issues belong in the hands of solution providers?  
Local insurance marketing using the example of LVM insurance
Susanne Maddren
Partner Marketing Growth Manager

Practical examples of companies that have increased the visibility of their sales partners through local marketing strategies

NÜRNBERGER Versicherung and Local Brand X: How the insurance company is exploiting the full potential of the local marketing platform
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Simon Hofbauer
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Simon Hofbauer
Director of Customer Success & Product Management
As co-founder of Local Brand X , Simon Hofbauer is responsible for Customer Success and Product Management at Local Brand X. He is the interface between the customers and the internal employees and development teams. He particularly loves the daily communication with customers and their challenges. Simon has more than 10 years of experience in the field of marketing portals and local marketing platforms and the handling of holistic IT-supported marketing measures for decentralized companies. In addition to good and efficient processes in both customer management and the local marketing platform, he is also passionate about sports such as snowboarding and motorcycling.

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