Location & local marketing - challenges and opportunities in indirect sales
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How to successfully master the challenges of decentralized sales
Due to the continuous progress of digitalization, the expansion of the online sector and increasing globalization, the world is becoming more and more digitally connected and interconnected. The business and working world is also adapting to this trend. Many companies are no longer present at a single location, but are increasingly organizing themselves decentrally in order to better address local customers and cover a large number of regions. This means that individual sales partners sell and promote the company's products or services to regional customers at the various locations. However, these local sales partners should continue to implement a uniform marketing strategy in order to ensure a consistent brand image.
Uberall and Local Brand X are experts for companies with decentralized sales and will tell you more about the importance of local marketing in this webinar and explain why it is worth actively supporting your sales partners. In the webinar, you will also learn why "Near Me" marks a new marketing era and how you can not only win new customers in this era, but also retain them in the long term.
These topics will be discussed in the webinar
- Why marketing support in indirect sales is so important and what the most important steps to successful decentralized marketing are
- What the status quo looks like in cooperation with individual sales partners in indirect sales
- Why the customer journey is changing and how you can transform it into the Near Me Brand Experience to attract more local customers