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Location & local marketing - challenges and opportunities in indirect sales

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Location & local marketing - challenges and opportunities in indirect sales

How to successfully master the challenges of decentralized sales

Due to the continuous progress of digitalization, the expansion of the online sector and increasing globalization, the world is becoming more and more digitally connected and interconnected. The business and working world is also adapting to this trend. Many companies are no longer present at a single location, but are increasingly organizing themselves decentrally in order to better address local customers and cover a large number of regions. This means that individual sales partners sell and promote the company's products or services to regional customers at the various locations. However, these local sales partners should continue to implement a uniform marketing strategy in order to ensure a consistent brand image.

Uberall and Local Brand X are experts for companies with decentralized sales and will tell you more about the importance of local marketing in this webinar and explain why it is worth actively supporting your sales partners. In the webinar, you will also learn why "Near Me" marks a new marketing era and how you can not only win new customers in this era, but also retain them in the long term.

These topics will be discussed in the webinar

  • Why marketing support in indirect sales is so important and what the most important steps to successful decentralized marketing are
  • What the status quo looks like in cooperation with individual sales partners in indirect sales  
  • Why the customer journey is changing and how you can transform it into the Near Me Brand Experience to attract more local customers

Practical examples of companies that have increased the visibility of their sales partners through local marketing strategies

NÜRNBERGER Versicherung and Local Brand X: How the insurance company is exploiting the full potential of the local marketing platform
Use Case
NÜRNBERGER Versicherung and Local Brand X: How the insurance company is exploiting the full potential of the local marketing platform
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Hans im Glück and Local Brand X: Uniform brand identity for almost 100 restaurants
Use Case
Hans im Glück and Local Brand X: Uniform brand identity for almost 100 restaurants
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Outstanding start for freenet and Local Brand X
Use Case
Outstanding start for freenet and Local Brand X
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Yannik Bockius
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Yannik Bockius
CEO
Yannik Bockius is the founder and CEO of Local Brand X, one of the leading providers of marketing management software. He supports companies with indirect sales or partner networks in equipping their sales partners with local advertising and marketing measures. By using the Local Marketing Platform, companies can support their sales partners with marketing and jointly increase the local visibility of the brand. Before founding his own company, Yannik completed his Bachelor of Science in Media Management and IT at Mainz University of Applied Sciences and worked for over 10 years as an account manager and online team leader at a communications agency in Mainz. Yannik Bockius is an expert in local marketing, online marketing, partner networks and marketing tech. He is convinced that local marketing can be very simple.