When is a local marketing platform worthwhile?

When is marketing management software worthwhile for your company?

Companies with multiple locations and a large network of sales partners are often faced with the challenge of efficiently designing their marketing strategies while maintaining an overview of the various tasks, resources and campaigns of the individual sales partners. The increasing complexity in marketing requires innovative tools to optimize processes, improve collaboration and ultimately increase the success of the marketing strategy. A key question that arises is: Is the implementation of marketing management software worthwhile for my company?  

In our white paper, we address all the questions that arise when considering whether the introduction of marketing management software is worthwhile and help you to make the right decision for your sales partner marketing.

This white paper is for you if...

• you want to unite all your sales partners in one system and systematically improve your local marketing.
• You are considering whether it is really worthwhile for your company to use marketing management software such as the Local Marketing Platform.  
• you would like to know how you and your sales partners can benefit from the functions of the Local Marketing Platform.

Have you already asked yourself some of these questions?

• Isn't my company too small for marketing software?
• Do I really need another marketing system?
• How do I motivate my sales partners to use the marketing software?
• Can I combine all my sales partners in the marketing management software?
• Do we need IT resources? If so, which ones?
• Isn't marketing management software far too expensive?

In our white paper, we address all of these questions and help you to decide whether marketing management software, such as the Local Marketing Platform, is right for you and your sales partners.

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How the Local Marketing Platform can support you and your sales partners in local marketing

With the help of the Local Marketing Platform, you can effectively support the planning, creation and implementation of local marketing measures and campaigns for your sales partners. Regardless of whether you want to offer your sales partners the opportunity to carry out holistic local marketing or focus on online, social media, print or video marketing - the Local Marketing Platform makes it easy to implement a wide range of advertising measures, even without extensive prior knowledge of other tools.

Your sales partners are able to manage their marketing activities independently on site, while you benefit from improved planning and a clear overview of marketing measures at head office. The platform not only ensures consistent compliance with the corporate design, but also offers functions for implementing uniform campaign and budget plans at company and brand-wide level. The automated processing of local marketing measures leaves more time and resources at head office for strategic marketing planning and design. In this way, you not only support your local sales partners, but also generally contribute to increased awareness and the success of the entire company.