Working with local partners in a decentralized sales network presents a wide range of challenges. Even though each industry has its own specifications and marketing preferences, similar difficulties arise in many areas. Reaching local customers is one of the most important tasks for many companies and brands. Whether online or physically, customers are still increasingly looking for suppliers in their direct environment. Brands can take advantage of this behavior and target the specific audience and target group locally. In addition to classic advertising media such as posters, brochures and business cards, digital content is also becoming increasingly popular in local marketing. The expectations that customers have of the services provided can only be met with interactive, creative and progressive solutions. It is therefore more important than ever to work on innovative communication channels in addition to the actual products: If customers find information possibilities presented in an appealing way online, if they have questions they get answers in real time from chat offers and if they can easily arrange appointments via digital calendars in the stores, then companies secure a decisive competitive advantage.