LV1871 marketing portal of Local Brand X

Lebensversicherung von 1871 a. G. München

Reference LV1871 marketing portal

LV 1871 starts with marketing automation

The Lebensversicherung von 1871 from Munich (LV 1871) has decided to use the Local Marketing Platform and starts with integrated marketing automation. With the Local Marketing Platform for office staff and sales representatives in the field, the existing problems with the distribution and creation of marketing documents are finally solved. Employees now receive their desired advertising material in the shortest possible time and without a lot of bureaucratic effort. The Local Marketing Platform includes business equipment and trade fair articles as well as the entire download assortment.

Facts and figures
  • Online since 2018
  • + 8.000 users
  • Online Shop & Download Center
  • + 250 items
  • 3 Service providers

The task

  • Marketing automation for time efficiency
  • Improvement and centralization of ordering options
  • Conceptual control of the entire marketing offer via a Central platform
  • Provision of daily updated information, marketing materials and media (pictures etc.)
  • Optimization of sales Support for the respective partners
LV1871 Marketing Portal Local Brand X

The solution

LV1871 Marketing Portal of Local Brand X

  • Development of a new structure for improved ordering workflows
  • Development of a consistent portal layout
  • Integration of interfaces (e.g. single sign-on)
  • Web-to-print for customizable marketing and sales documents
  • Editorial system to optimize external customer meetings