ING-DiBa marketing portal of Local Brand X


Marketing portal ING-DiBa logo

ING-DiBa optimizes communication management with the Local Marketing Platform

Since the introduction of the Local Marketing Platform, employees in corporate communications and marketing have been significantly relieved thanks to the more efficient workflow. Agencies, print shops and other partners now also have access to key data at all times, which ensures centralized brand management and more efficient project implementation, thereby optimizing ongoing processes. By using PowerPoint management, the knowledge collected from stored presentations is now available at all times. Marketing materials can be realized transparently, time-saving and with significantly fewer coordination rounds with the portal.

Facts and figures
  • Online since 2008
  • Over 50 articles and 500 media
  • 3 Service providers
  • 3 interfaces to the Website, the Intranet and Single Sign-On (SSO)

The task

  • ING-DiBa is Germany's largest direct bank with over six million customers
  • More than 200 gigabytes of data, 2,500 images and hundreds of PDFs
  • Introduction of a central platform for employees, agencies and service providers
  • Provision of daily updated information, marketing materials and media (pictures etc.)
  • Holistic optimization of communication management
  • Handling of press service via newsletter
Web-based marketing portal of ING-DiBa

The solution

Web-based marketing portal of ING-DiBa
  • Provision of the web-based Local Marketing Platform
  • Individualized retrieval of marketing materials and media assets
  • Integration of an image database for the download of media (e.g. pictures, videos, documents)
  • Integration of a PowerPoint management with over 2,000 slides
  • Automated creation of newsletters incl. dispatch
  • Integration of existing service providers