Individual product catalogs with just one click: Integration of product data through PIM systems

Individual product catalogs with just one click: Integration of product data through PIM systems

Thanks to digitalization, printed brochures and catalogs are a thing of the past? Thought wrong. Catalogs and tangible advertising materials still have some advantages over digital and online advertising materials. Similar to the book sector, in which the printed book could not be sold despite e-book readers, printed catalogs can still be used as a special marketing tool to leaf through and touch. A catalog invites you to rummage and is usually brought home by customers. The brand and the products find their way into the private sphere of customers, land on the kitchen table or in the living room and are leafed through by various family members. As in the past, the printed product invites you to mark, note and paint and often has a more satisfying effect on the recipient than a simple click on the online shop. In addition, these days, high-quality catalogs can usually provide deeper insights into brands and products and pick up the reader and tell stories. In this way, not only can simple products be placed, but above all inspiration and background information can be provided. However, the catalogs have also changed in the meantime, in order to offer real added value compared to the online world and online shops, it is no longer enough to just list all products and present information. A catalog ideally represents a selection that is perfectly tailored to the customer and that is presented in a compact and high-quality manner. In this way, even in the digital age, advertising can still be done successfully via catalogs and brochures.

Create individual catalogs

In order to create such modern and successful catalogs, you and your partners need templates that are used to first determine the layout and scope of the catalog. This is the basic structure of the finished product, which is then filled with selected products and the associated information and images. In addition, there are individual prices and offers that are intended to encourage buying. The main purpose of catalogs is to highlight certain promotions and to position and print selected products for the customer. Above all, this allows you to respond more precisely to your own target group and potential customers and to serve their needs. With your own branding and the integration of your own contact details, the brand and the local contact person, a connection to the local trade is established. This not only sets you apart from local competitors, but also from online competitors such as Amazon and Co.

Retrieve and integrate product data

Despite the focus on optics and the targeted selection of the offer, the actual product information should not be missing. Customers should be able to find all the necessary information about the products shown, such as description text, item images and also order information and identification numbers. Databases help to integrate this information when creating the catalog and to filter the information out of a large number of product information. By directly connecting the database (e.g. PIM system), the information can be automatically integrated into the advertising material. After selecting the product based on its name or identification number, texts and images are called up directly from the database and automatically integrated into the catalog. This not only saves time and works effectively, but also minimizes errors. The central storage of the product information allows you and your partners to access this data regardless of location and to use it directly for the creation of marketing materials.

The Local Marketing Platform from Local Brand X

In the Local Brand X's Local Marketing Platform, you can make these customizable catalogs available to your partners as templates. With the direct connection to your data sources, you give the partners the opportunity to select individual products and automatically integrate the product information into the catalogs. This connection to the product database can also be used for other advertising media such as flyers, brochures or digital marketing materials. With the direct connection of service providers such as printing companies, your partners * can then order the catalogs directly and have them delivered to the branch or even directly to their own customers.

Does that sound interesting to you too? Contact us, we will be happy to advise you.

 


Author
Marketing Portal Local Brand X Simon Hofbauer
Simon Hofbauer

Head of Customer Success, Authorized Signatory

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